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  • Book Marketing Trends that Won't Go Away

    Understanding the marketing landscape is crucial to your success if you're already an author or writing a book and are soon to become one. A range of book marketing services can help, some with more lasting value than others. Content marketing is one trend that began several years ago and continues to gain steam. If you're a nonfiction writer, contributing content (articles) to online and print media can be an excellent publicity opportunity. It connects you naturally with new audiences, and you can add your book title or website url to your writer's bio at the end; it's a book PR slam-dunk.

    Another trend here to stay is the need for authors to have a planned and integrated online presence. It begins with a personal website and blog and extends to social media and book and author pages on bookselling websites. Each must be complete, well done, populated with the required keywords, and user-friendly. All are necessary to sell books, attract search engines, and engage with prospective readers who can become book buyers. If you're busy or handling it yourself seems like a challenge, investigate an agency that can help. You'll see better results when it's well-coordinated.

    If you're trying to decide on the optimal path to publishing your book, traditional or independent, we don't need to tell you about the boom in self-publishing. But what is a trend is the stigma to it falling more by the wayside each year. Book buyers and the media are interested in quality content – entertaining novels and helpful nonfiction titles. If you write and publish one to high standards, it stands an excellent chance of success. Also, many business professionals are writing books to promote themselves and their businesses. It's a reliable way to become a respected thought leader.

    Lower-cost quick-start book publicity programs also continue to grow in popularity. They are attractive to independently published authors working on tighter budgets and can help build visibility and make a book more discoverable by its target audience. You receive support from a professional publicist at your book launch and receive advice about how you can continue with PR going forward. It takes both media coverage and a well-coordinated online publicity campaign to create the buzz your book needs. The competition today is fierce, and you need to meet the challenge. It's gratifying when your book sells.

    https://www.smithpublicity.com/self-published-book-marketing/
    Book Marketing Trends that Won't Go Away Understanding the marketing landscape is crucial to your success if you're already an author or writing a book and are soon to become one. A range of book marketing services can help, some with more lasting value than others. Content marketing is one trend that began several years ago and continues to gain steam. If you're a nonfiction writer, contributing content (articles) to online and print media can be an excellent publicity opportunity. It connects you naturally with new audiences, and you can add your book title or website url to your writer's bio at the end; it's a book PR slam-dunk. Another trend here to stay is the need for authors to have a planned and integrated online presence. It begins with a personal website and blog and extends to social media and book and author pages on bookselling websites. Each must be complete, well done, populated with the required keywords, and user-friendly. All are necessary to sell books, attract search engines, and engage with prospective readers who can become book buyers. If you're busy or handling it yourself seems like a challenge, investigate an agency that can help. You'll see better results when it's well-coordinated. If you're trying to decide on the optimal path to publishing your book, traditional or independent, we don't need to tell you about the boom in self-publishing. But what is a trend is the stigma to it falling more by the wayside each year. Book buyers and the media are interested in quality content – entertaining novels and helpful nonfiction titles. If you write and publish one to high standards, it stands an excellent chance of success. Also, many business professionals are writing books to promote themselves and their businesses. It's a reliable way to become a respected thought leader. Lower-cost quick-start book publicity programs also continue to grow in popularity. They are attractive to independently published authors working on tighter budgets and can help build visibility and make a book more discoverable by its target audience. You receive support from a professional publicist at your book launch and receive advice about how you can continue with PR going forward. It takes both media coverage and a well-coordinated online publicity campaign to create the buzz your book needs. The competition today is fierce, and you need to meet the challenge. It's gratifying when your book sells. https://www.smithpublicity.com/self-published-book-marketing/
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  • Self-Help Books, Promoted Well, are Media Darlings
    Books that help people, when promoted smartly, have excellent chances for success in receiving media coverage. Along with popular online searches such as how to market a business book, self-published authors are looking for PR advice in record numbers. It’s because their genre is one of the fastest growing and most successful in all of publishing. Self-help books are an extension of...
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  • Planning is the Key to Success in Book Marketing
    Planning strategically with clear goals in mind and tactics to accomplish them is the key to success in  book marketing . It's especially true for authors in nonfiction categories like business book marketing who have significant publicity opportunities. If you're an author working with a publicist, holding an initial brainstorming meeting is always beneficial. It...
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  • How Trailer Videos Help Book Marketing
    Each year, video increases its value as a promotional tool, and books are among the beneficiaries. Producing video and distributing it via online sharing sites, author's websites, and attachments to social media posts are a tool book publicists use to call attention to new books. They're referred to as book trailers in the publishing industry, borrowing their name from movie trailers....
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  • Podcast and Radio Interview Tips for Authors
    Many authors and publishers dream of national TV interviews, and there's no doubt they are great. But they reach a mass audience, many of whom may have no interest in the topic. It's why book publicists will tell you that the niche audiences and longer-form interviews of radio and podcasts can be much more effective. Smaller audiences of highly interested listeners can add up...
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  • Need to Market Your Book? If Yes, Read This
    Even the world's most famous authors need marketing support for the new books they write to achieve their goals. Besides having an excellent literary agent and editor on their side, having a skilled publicist is a must. A successful book PR campaign depends on well-defined objectives, thorough planning, an identified target reader, and the proper outreach to media. It's a given that an author...
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  • Self-Publishing and Marketing Your Book to Spark Sales
    Authors who self-publish their books do so for many reasons; for some, it's about maintaining creative control, while others prefer to bypass literary agents and traditional publishers. When you publish independently and hope to sell copies of your book, the responsibility for marketing falls on your shoulders. While it's an added responsibility to take on, there are things you can do that can...
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  • 5 Ways to Sell Copies of the Book Your Write
    Each year more self-published authors become successful, and their breakthroughs will help others in the future. While it's true some authors go the conventional route and find a literary agent who connects them to traditional publishers, and their numbers aren't increasing as quickly. For the many who are publishing their work independently. Time has shown what works best. One of the first...
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  • The Brilliance of Blogs for Promoting Your Book
    If you're writing a book or planning to write one, prepare yourself for doing the publicity it will take to help make it a success. Unless you're a talk-show host with promotional opportunities and an existing audience or a social media influencer with hundreds of thousands of followers, you'll need a marketing campaign. As book publicists know, meeting the competition requires a...
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  • Why Author Bios are So Important
    Marketing a book is a competitive endeavor these days, and if you're a first-time author, you want to do well against other writers. Therefore, book publicists will remind you there are several essential elements for a media campaign, and one of them is a well-written author's bio. There are more than a few stories about people buying and reading books after they've found out more...
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