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  • How to be a Hit at Your Local Bookstore

    Author appearances and signings are among the oldest and best-known aspects of book promotion. As covid fears subside and people are willing to do more in person again, bookstore appearances are rising. If you're an author planning to make appearances, it's always helpful to interact with readers and fans. While signings can work well, today, they are nearly always preceded by a brief talk, presentation, or question-and-answer session. They set the tone for the personal appearance and make it more interesting for the fans who attend. Bookstores need your help in drawing a crowd and selling your book.

    Chain book stores are open to author events, but local independent booksellers can be more enthusiastic. Most want every opportunity to engage with the community of readers who shop their stores. PR pros say it's crucial to sweeten the offer with a talk or presentation (it doesn't need to be more than a few minutes to augment your proposed book signing. If you're making the arrangements yourself, make sure you have enough books on hand to sell. It might sound obvious, but in a rush to set up the event, it's something that people can overlook. You'll want your event to maximize sales.

    The most successful events are well attended, and you'll need to team up with your local bookstore to promote your event. If you have a large and active social media following, promoting to them will help create interest. But you'll also want your store to use its email customer list and do media outreach in the local community. There's nothing wrong with adding a few old-fashioned touches, such as posters in the store, handing out flyers at other events, or adding notes to town calendar listings. You want to promote your event the same way you sell books online and with traditional methods.

    When you hold book promotional events in your local area, don't be shy about asking friends and family to attend. They'll bring the enthusiasm and energy that you'll want. Pictures make excellent social media, website, and blog content. Use them liberally in all your channels, and one of the reasons to hold events today is for their content generation abilities. Starting a buzz about your book often begins locally and then gradually builds to a larger area. Only a few authors can have a national book release with a large media footprint. It's common to begin locally and then expand to a regional and national approach.

    https://www.smithpublicity.com/book-promotion-services/
    How to be a Hit at Your Local Bookstore Author appearances and signings are among the oldest and best-known aspects of book promotion. As covid fears subside and people are willing to do more in person again, bookstore appearances are rising. If you're an author planning to make appearances, it's always helpful to interact with readers and fans. While signings can work well, today, they are nearly always preceded by a brief talk, presentation, or question-and-answer session. They set the tone for the personal appearance and make it more interesting for the fans who attend. Bookstores need your help in drawing a crowd and selling your book. Chain book stores are open to author events, but local independent booksellers can be more enthusiastic. Most want every opportunity to engage with the community of readers who shop their stores. PR pros say it's crucial to sweeten the offer with a talk or presentation (it doesn't need to be more than a few minutes to augment your proposed book signing. If you're making the arrangements yourself, make sure you have enough books on hand to sell. It might sound obvious, but in a rush to set up the event, it's something that people can overlook. You'll want your event to maximize sales. The most successful events are well attended, and you'll need to team up with your local bookstore to promote your event. If you have a large and active social media following, promoting to them will help create interest. But you'll also want your store to use its email customer list and do media outreach in the local community. There's nothing wrong with adding a few old-fashioned touches, such as posters in the store, handing out flyers at other events, or adding notes to town calendar listings. You want to promote your event the same way you sell books online and with traditional methods. When you hold book promotional events in your local area, don't be shy about asking friends and family to attend. They'll bring the enthusiasm and energy that you'll want. Pictures make excellent social media, website, and blog content. Use them liberally in all your channels, and one of the reasons to hold events today is for their content generation abilities. Starting a buzz about your book often begins locally and then gradually builds to a larger area. Only a few authors can have a national book release with a large media footprint. It's common to begin locally and then expand to a regional and national approach. https://www.smithpublicity.com/book-promotion-services/
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    Book Promotion Services Can Help with Sales | Smith Publicity
    Get Smith Publicity to help you achieve more book sales and better author exposure. Contact us today to get started with our book promotion services today.
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  • Successfully Market Your Independently Published Book

    If you're an author writing and producing your work, one of your most significant considerations is how to market a book. Traditional publishers provide an array of support services to their writers, and you need to cover those bases on your own when working independently. Long before you publish, begin building a social media following. As you write, engage the needed content preparation services, including editing, cover design, and formatting. A couple of months before you finish, begin planning your marketing effort. You can try to handle it DIY or hire a professional book publicity firm ideally.

    If you plan to get stores to carry your book, you'll need to convince them of its salability, and having a marketing plan is one way to do it. Demonstrating that you'll be working to earn reviews and media coverage goes a long way. You can also include your social media following and plan a calendar of posts to reach them. Events, blogger outreach, media pitches, and many other elements can round out your plan, and all will be impressive to retailers considering carrying your book. With so many books sold online, you'll want to go after digital customers with well-rounded information online.

    In every channel where you market your book, you need to consider audience targeting. Promotion is most effective when it reaches people with a natural interest in your book. It's also routine in today's competitive marketing to identify more than one target audience. For example, if you've written a book about environmentally conscious gardening, you may have two distinct audiences: gardeners and environmentalists. Deciding on the audience(s) while writing your book is a wise idea and something you can carry through in your marketing. Benchmark against the competition and explain why you're better.

    Marketing materials also need to be consistent and clear. Decide on your messaging and craft it to appeal to your target audience. Uniqueness and creativity help set your work apart, but don't get too far ahead of your audience. People need to understand your messaging and connect it to your book quickly – and why it's helpful to read. When you are clear and compelling, you'll make a strong case for reading it. Be sure to use keywords to help your work appear in search results in your online promotion. Today, they can be important drivers of book sales, and you want them working for you.

    https://www.smithpublicity.com/how-to-market-your-book/
    Successfully Market Your Independently Published Book If you're an author writing and producing your work, one of your most significant considerations is how to market a book. Traditional publishers provide an array of support services to their writers, and you need to cover those bases on your own when working independently. Long before you publish, begin building a social media following. As you write, engage the needed content preparation services, including editing, cover design, and formatting. A couple of months before you finish, begin planning your marketing effort. You can try to handle it DIY or hire a professional book publicity firm ideally. If you plan to get stores to carry your book, you'll need to convince them of its salability, and having a marketing plan is one way to do it. Demonstrating that you'll be working to earn reviews and media coverage goes a long way. You can also include your social media following and plan a calendar of posts to reach them. Events, blogger outreach, media pitches, and many other elements can round out your plan, and all will be impressive to retailers considering carrying your book. With so many books sold online, you'll want to go after digital customers with well-rounded information online. In every channel where you market your book, you need to consider audience targeting. Promotion is most effective when it reaches people with a natural interest in your book. It's also routine in today's competitive marketing to identify more than one target audience. For example, if you've written a book about environmentally conscious gardening, you may have two distinct audiences: gardeners and environmentalists. Deciding on the audience(s) while writing your book is a wise idea and something you can carry through in your marketing. Benchmark against the competition and explain why you're better. Marketing materials also need to be consistent and clear. Decide on your messaging and craft it to appeal to your target audience. Uniqueness and creativity help set your work apart, but don't get too far ahead of your audience. People need to understand your messaging and connect it to your book quickly – and why it's helpful to read. When you are clear and compelling, you'll make a strong case for reading it. Be sure to use keywords to help your work appear in search results in your online promotion. Today, they can be important drivers of book sales, and you want them working for you. https://www.smithpublicity.com/how-to-market-your-book/
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  • Book Marketing Trends that Won't Go Away

    Understanding the marketing landscape is crucial to your success if you're already an author or writing a book and are soon to become one. A range of book marketing services can help, some with more lasting value than others. Content marketing is one trend that began several years ago and continues to gain steam. If you're a nonfiction writer, contributing content (articles) to online and print media can be an excellent publicity opportunity. It connects you naturally with new audiences, and you can add your book title or website url to your writer's bio at the end; it's a book PR slam-dunk.

    Another trend here to stay is the need for authors to have a planned and integrated online presence. It begins with a personal website and blog and extends to social media and book and author pages on bookselling websites. Each must be complete, well done, populated with the required keywords, and user-friendly. All are necessary to sell books, attract search engines, and engage with prospective readers who can become book buyers. If you're busy or handling it yourself seems like a challenge, investigate an agency that can help. You'll see better results when it's well-coordinated.

    If you're trying to decide on the optimal path to publishing your book, traditional or independent, we don't need to tell you about the boom in self-publishing. But what is a trend is the stigma to it falling more by the wayside each year. Book buyers and the media are interested in quality content – entertaining novels and helpful nonfiction titles. If you write and publish one to high standards, it stands an excellent chance of success. Also, many business professionals are writing books to promote themselves and their businesses. It's a reliable way to become a respected thought leader.

    Lower-cost quick-start book publicity programs also continue to grow in popularity. They are attractive to independently published authors working on tighter budgets and can help build visibility and make a book more discoverable by its target audience. You receive support from a professional publicist at your book launch and receive advice about how you can continue with PR going forward. It takes both media coverage and a well-coordinated online publicity campaign to create the buzz your book needs. The competition today is fierce, and you need to meet the challenge. It's gratifying when your book sells.

    https://www.smithpublicity.com/self-published-book-marketing/
    Book Marketing Trends that Won't Go Away Understanding the marketing landscape is crucial to your success if you're already an author or writing a book and are soon to become one. A range of book marketing services can help, some with more lasting value than others. Content marketing is one trend that began several years ago and continues to gain steam. If you're a nonfiction writer, contributing content (articles) to online and print media can be an excellent publicity opportunity. It connects you naturally with new audiences, and you can add your book title or website url to your writer's bio at the end; it's a book PR slam-dunk. Another trend here to stay is the need for authors to have a planned and integrated online presence. It begins with a personal website and blog and extends to social media and book and author pages on bookselling websites. Each must be complete, well done, populated with the required keywords, and user-friendly. All are necessary to sell books, attract search engines, and engage with prospective readers who can become book buyers. If you're busy or handling it yourself seems like a challenge, investigate an agency that can help. You'll see better results when it's well-coordinated. If you're trying to decide on the optimal path to publishing your book, traditional or independent, we don't need to tell you about the boom in self-publishing. But what is a trend is the stigma to it falling more by the wayside each year. Book buyers and the media are interested in quality content – entertaining novels and helpful nonfiction titles. If you write and publish one to high standards, it stands an excellent chance of success. Also, many business professionals are writing books to promote themselves and their businesses. It's a reliable way to become a respected thought leader. Lower-cost quick-start book publicity programs also continue to grow in popularity. They are attractive to independently published authors working on tighter budgets and can help build visibility and make a book more discoverable by its target audience. You receive support from a professional publicist at your book launch and receive advice about how you can continue with PR going forward. It takes both media coverage and a well-coordinated online publicity campaign to create the buzz your book needs. The competition today is fierce, and you need to meet the challenge. It's gratifying when your book sells. https://www.smithpublicity.com/self-published-book-marketing/
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  • Self-Help Books, Promoted Well, are Media Darlings
    Books that help people, when promoted smartly, have excellent chances for success in receiving media coverage. Along with popular online searches such as how to market a business book, self-published authors are looking for PR advice in record numbers. It’s because their genre is one of the fastest growing and most successful in all of publishing. Self-help books are an extension of...
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  • Planning is the Key to Success in Book Marketing
    Planning strategically with clear goals in mind and tactics to accomplish them is the key to success in  book marketing . It's especially true for authors in nonfiction categories like business book marketing who have significant publicity opportunities. If you're an author working with a publicist, holding an initial brainstorming meeting is always beneficial. It...
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  • How Trailer Videos Help Book Marketing
    Each year, video increases its value as a promotional tool, and books are among the beneficiaries. Producing video and distributing it via online sharing sites, author's websites, and attachments to social media posts are a tool book publicists use to call attention to new books. They're referred to as book trailers in the publishing industry, borrowing their name from movie trailers....
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  • Podcast and Radio Interview Tips for Authors
    Many authors and publishers dream of national TV interviews, and there's no doubt they are great. But they reach a mass audience, many of whom may have no interest in the topic. It's why book publicists will tell you that the niche audiences and longer-form interviews of radio and podcasts can be much more effective. Smaller audiences of highly interested listeners can add up...
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  • Need to Market Your Book? If Yes, Read This
    Even the world's most famous authors need marketing support for the new books they write to achieve their goals. Besides having an excellent literary agent and editor on their side, having a skilled publicist is a must. A successful book PR campaign depends on well-defined objectives, thorough planning, an identified target reader, and the proper outreach to media. It's a given that an author...
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  • Self-Publishing and Marketing Your Book to Spark Sales
    Authors who self-publish their books do so for many reasons; for some, it's about maintaining creative control, while others prefer to bypass literary agents and traditional publishers. When you publish independently and hope to sell copies of your book, the responsibility for marketing falls on your shoulders. While it's an added responsibility to take on, there are things you can do that can...
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  • 5 Ways to Sell Copies of the Book Your Write
    Each year more self-published authors become successful, and their breakthroughs will help others in the future. While it's true some authors go the conventional route and find a literary agent who connects them to traditional publishers, and their numbers aren't increasing as quickly. For the many who are publishing their work independently. Time has shown what works best. One of the first...
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