Building an eCommerce website can be done in two ways –either you go the do-it-yourself way, or you hire a web design company to build your online store for you. Although there are some businesses who choose to take the do-it-yourself route and use platforms like Shopify, WooCommerce, Magento or BigCommerce, there are some things that entrepreneurs should keep in mind when building their own eCommerce website. Here are mistakes to avoid when building an eCommerce website
1) Don’t Use Pre-made Templates
There are a lot of great site builders out there for creating your own website and if you’re looking for something with a little more functionality, like having multiple pages or blogs on your site, I highly recommend one of them. That being said, there is no reason that you should ever use a pre-made template for any aspect of your website. These templates will not have been customized to fit what you need for your company and may cost you in search engine optimization rankings.
2) Choose the Right Hosting Company
Not all web hosting companies are created equal. Just as you would do your research when picking a website design firm, it’s equally important that you investigate your web host before signing on. Look for customer reviews and consider how they might respond if there were problems with your site or service. Do they offer professional customer support? How long has their company been in business? These and other factors will help you choose a hosting company that best fits your needs—and budget.
3) Make Sure You Incorporate SEO in the Design Stage
Search engine optimization (SEO) will be a major part of your website, so make sure you include it in initial planning. Once you have a plan in place, it’s time to start thinking about designing your site. While SEO can be added later on, search engines do look at a site’s appearance and design when determining its rankings; therefore, try to use SEO-friendly code from day one.
4) Clear UI UX Design
If you want your website to be a hit, it needs to have a clean user interface and user experience design. Most customers won’t make it past your home page, so you want them clicking on everything and finding what they need right away. If you don’t have a plan in place or if your company isn’t ready for an online presence, you could miss out on millions of dollars in potential revenue—and even worse, you might lose customers who never return. Hire a UI/UX design studio to get a professional look.
7) Be Mindful of Mobile Optimization
This might be one of your biggest pitfalls. If you don’t optimize your website for mobile devices, a visitor may come to your site from his or her phone and not be able to find what they are looking for. This could lead them to go elsewhere, which could mean lost business for you.
It’s not always easy. If you are looking for some professional web app development company to build a website then give Peppersquare a leading web development and web app design agency in India a call and we will be happy to help. We would love to hear from you! We have helped lots of people before, and we can help you too!