Patreon is an online platform that allows content creators to earn money by periodically receiving donations from their fans (who are defined, to be exact, patron , an English word that means “benefactors”). Of course, this site is not only useful for creators, but also represents an innovative and interesting source of entertainment for users, who can take advantage, for a subscription, of unpublished content, generally impossible to find on other platforms.

In this guide I will deepen on the functioning of Patreon, taking into account both roles provided by the platform (creator and supporter).


  • History
  • How does it work
  • become a creator on Patreon
  • How to support a creator on Patreon


Born from the idea of ​​musician Jack Conte and developer Sam Yam, Patreon was launched in 2013. The company is based in the United States, in San Francisco to be precise, but the project is now known and used all over the world. also in Italy, with an ever-expanding user base; in fact, while the creators amount to about 200 thousand, the supporters – at the time of writing – are 6 million. In particular, the numbers have grown exponentially since 2020.

Also contributing to Patreon’s success was the decision made by YouTube recently: in 2020, the Google platform changed the rules for monetizing videos, making this process more complicated than it was previously, and many creators have started searching an alternative solution. In this way, Patreon has effectively become the “showcase” par excellence, in which artists exhibit their creations, receiving in return the financial support of the people who follow them.

I am speaking of artists not by chance: while on the other channels that are based on a similar business logic (such as OnlyFans, for example) there are mainly cinema faces or influencers, on Patreon artists are the real stars, emerging or established. , namely musicians, cartoonists, photographers, video-makers and podcasters. There are also writers, comedians and activists involved in the non-profit.

How does it work

The creator uploads content to his Patreon channel and users, in order to use it, will have to pay a sum decided by the creator himself.