Market Overview

Global Facial Rollers Market is projected to touch an estimated value of USD 760.2 Million by 2027, at a CAGR of 8.16% over the review period from 2020 to 2027. 

Market Dynamics

As the popularity of facial rollers has grown, market players have responded by releasing rollers in a variety of sizes and stones. A mini roller, for example, is smaller in size and has only one roller head. Because of its portability and lower cost than mid-sized rollers, the product is gaining popularity. The mini roller is formed to match and concentrate on the eye and mouth regions. Facial rollers are made of a variety of stones, including Jade, Amethyst, and Obsidian. Media marketing and celebrity endorsements are two major factors driving demand for facial rollers. Over the last five years, social media advertising has evolved at a breakneck rate. The most widely used social media sites, such as Facebook and Instagram, have had a major impact on the beauty industry. The use of social media sites to advertise different goods and services is now commonplace.

People are influenced by celebrity endorsements to purchase items endorsed by their favourite celebrity. Celebrities that are affiliated with those beauty companies post endorsements on their social media accounts. Since such celebrity accounts have a large target audience, the scope of such brand endorsements is global and direct to the customer. The growing use of social media to promote beauty products is propelling the demand for facial rollers to new heights. Celebrities are used by marketers to raise brand awareness on platforms like television, mobile apps, and online internet networks. Since facial rollers are compact, they are easy to bring around and sell all over the world. During the forecast period, however, the increasing number of local brands offering counterfeit products with imitation stones could stifle market growth.

COVID-19 has had a significant effect on the distribution and sales of various goods across industries. Many countries are on lockdown and have closed their borders to prevent the virus from spreading. COVID-19's effect on logistics has disrupted the supply of raw materials, resulting in decreased manufacturing capacity and, as a result, product shortages. In the short term, these factors are likely to increase the price of facial rollers. Furthermore, corporate offices have adopted a work-from-home philosophy, necessitating the need for women to look presentable in video conferences. As a result, amid the pandemic, demand for facial rollers continues to grow. 

Competitive Landscape

The notable players of the Facial Rollers Market are Shiffa Dubai Skincare Cosmetics LLC (UAE), Atahana (China), Herbivore Botanicals (US), Town & Anchor (US), Paris Presents, Inc. (US), Province Apothecary (Canada), Nurse Jamie, Inc. (US), Mount Lai (US), Esker Beauty (US), and Ginger Skin Care (US).

Market Segmentation

Smooth Stone Facial Rollers, Hexagonal Stone Face Rollers, and Microneedle Facial Rollers are the main product styles that make up the market. In 2019, the Smooth Stone Facial Rollers segment held the largest market share, and it is expected to rise at a moderate rate over the forecast period. Smooth stone facial rollers are the most common among other types of face rollers because of the numerous benefits they provide. The segment is expected to rise at a significant rate during the forecast era, owing to the healing properties of stones and the widespread availability of smooth stone facial rollers.

The industry has been divided into store-based and non-store-based distribution channels. The majority of facial rollers are sold in stores because stores allow consumers to touch and experience the product before seeing it in motion. In 2019, supermarkets and hypermarkets dominated the industry. During the forecast era, the non-store-based segment is expected to expand at a faster pace. Manufacturers of facial rollers prefer non-store-based distribution platforms for their products' widespread distribution.

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Regional Overview

In 2019, the global Facial Rollers Market was dominated by North America. The American lifestyle has been influenced by high product recognition and a heavy emphasis on attractiveness and facial appearance for women in corporate culture. Influential celebrity endorsements have helped in the region's rising demand for facial rollers.

For the facial rollers segment, Asia-Pacific is a new revenue source. China's and India's rising populations have built a lucrative market for established players. The need to maintain an attractive appearance among customers has arisen as a result of government initiatives to support women's jobs and the growing number of corporate offices, which is driving the market's growth in the region. Furthermore, celebrity-driven product recognition on social media channels has helped regional market growth in 2019.

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