In every brand story there is a model, design or release that defines and makes the brand itself great. Released in 1988, the Air Jordan 3 is what sets the Air Jordan line apart, and if you take a look at the history of this basketball shoe, it quickly becomes clear why.
1987-88 was the season when Michael Jordan claimed just about every accolade the NBA has to offer: NBA All-Star, NBA All-Star Game MVP, NBA Slam-Dunk Contest Winner, NBA Steal Champion, NBA Scoring Champion, NBA Defensive Player of the Year and NBA Most Valuable Player.
Added to this was the revolutionary new design penned by Nike legend Tinker Hatfield. The Air Jordan III again looked Fake Jordans 5 Men's Shoes completely different from the two previous models. It came as a mid-cut sneaker and celebrated several premieres. It was the first Jordan model to have a visible Air unit and it was the first time the Jumpman logo was used instead of the Wings logo (as a stick on the tongue. And of course, don't forget that this is the first time the bis now popular "elephant skin" leather was used.