Market Forecast

Increasing demand for herbal-based products in the personal care industry is likely to uplift the demand for the global herbal toothpaste market over the review period. Market Research Future, a firm that specializes in market reports related to the Foods, Beverages & Nutrition sector among others, recently forecasted in its report the global herbal toothpaste market size was valued at USD 1.5 billion in 2018. Shifting consumer taste from chemical to herbal and natural products is a key factor driving the market. Companies including Dabur and Patanjali Ayurveda have been driving the herbal and natural product market owing to the growing demand for natural-based ingredient products.

Growing demand for toothpaste brands in personal care products such as oral care products including toothpaste for improving oral health is likely to increase the global herbal toothpaste market over the review period. Herbal toothpaste comprises ingredients such as neem, mint, basil, spice extract, and many more which help users in providing ideal protection against dental issues like pyorrhea, gum bleeding, cavity, and sensitivity. The increasing health-conscious population and inclination of consumers towards herbal ingredients in personal care products are boosting the growth of the herbal toothpaste market. Moreover, the continuous increase in oral health issues among the growing population has opened doors for the herbal toothpaste market owing to its oral health benefits.

High benefits obtained from herbal products are also supporting the sale of herbal toothpaste globally. Among the various type of herbal, neem and mint are evaluated to hold a major share as a wide range of products are available in this category attracting consumers towards the product line. However, stringent government laws and regulations for the use of herbal ingredients in herbal toothpaste preparation may hamper the growth of the market. Additionally, the limited availability of herbs, spices, and other natural products used in formulation of herbal toothpastes is likely to hamper the market growth over the forecast period.

Global Herbal Toothpaste Market – Segments

The global herbal toothpaste product market has been divided into ingredients type, end-user, distribution channel, and region.
Based on Ingredients Type: Neem, Mint, Basil, Spice Extract, and Others
On the Basis of End-user: Adults and Kids
On the Basis of Distribution Channel: Store-based and Non-store based
On the Basis of Region: North America, Europe, Asia Pacific, and ROW

Global Herbal Toothpaste Market - Competitive Analysis

The major key players in the industry are focusing on R&D, to bring up new products in the market. Also, major companies are undergoing clinical trials for herbal ingredients in personal care products. This initiative will help companies to provide clinically tested and safe products to consumers which will ultimately uplift the global herbal toothpaste market. A large number of competitors and intensified competition among them is giving a tough competition in the global herbal toothpaste market size.

Additionally, product certification would be a differentiating factor among the competitors. The best long-term growth opportunities for this sector can be captured by improving product quality and optimized investment strategies.

The key players profiled in herbal toothpaste are Colgate-Palmolive Company (U.S.), Procter & Gamble (U.S.), Unilever (U.K), GSK group of companies (U.K), The Himalaya drug company (India), Henkel AG & Co. KGaA (Germany), Dabur India Ltd. (India)

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Global Herbal Toothpaste Market - Regional Analysis

The global herbal toothpaste market size is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). Global herbal extract market is highly dominated by Asia Pacific region. Asia Pacific region is projected to grow tremendously during the forecast period. Moreover, the presence of various developing economies such as India, China and ASEAN countries are providing extra demand of the herbal product. Mounting growth of personal care industry in India and china are also anticipated to be one of the significant drivers in Asia Pacific region.

Furthermore, the awareness regarding health benefits of herbal products is also projected to stimulate the growth of Asia Pacific market during the forecast period. North America is also anticipated to witness decent growth over the forecast period due to the early adopter of new products and technology.

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