Market Outlook

Global False Eyelashes Market, according to MRFR, is poised to register a growth rate of 7.30% over the forecast period. The market is expected to garner a value of approximately USD 2.39 Billion by the end of 2027. Changes in the growing beauty industry have led to an increase in demand for innovative products.

Market Dynamics

With technology advancements and everything becoming intelligent, fake eyelash producers are working to build intelligent eyelashes that can operate as a switch to control electronic gadgets such as TVs, lights, and other electronic devices with only a blink. The false eyelashes Industry is quickly becoming a fashion statement thanks to LED lighting. Furthermore, rising advances in artificial eyelashes products are a key element projected to provide significant revenue growth prospects for major manufacturers operating on the global market, according to current fashion trends such as LED eyelashes and magnetic eyelashes.

COVID-19 Analysis

Face masks have become a required regular safety measure as the COVID-19 pandemic continues. However, this has reduced the willingness of some people to wear makeup, considering half of their faces would be covered up. This, on the one hand, has made the remaining property on one's face even more important. For lovers of false eyelashes, this was a great boon, as the eyes, the only part of the face mask, have become the cornerstone of beauty.

Competitive Analysis

The prominent players expected to contribute to the development of the False Eyelashes Market are Revlon Inc. (New York), Ulta Beauty, Inc (U.S.), MAC Cosmetics (The Estée Lauder Companies Inc.) (New York), Ardell International, Inc (U.S.), Shu Uemura Cosmetics, Inc. (Japan) - L'Oreal SA., and Esqido Lashes (Canada), and Kiss Products Inc (U.S.).

Market Segmentation

Based on type, the global False Eyelashes Market has been segmented into strip lashes, individual lashes, cluster lashes, and others. Among these, the strip lashes segment held a 57.34% share of the market in 2017.

By raw material, the False Eyelashes Market has been segmented into synthetic hair, human hair, animal hair & fur, others.

The global false eyelashes Walgreens  Market, by production, has been segmented into machine-made, hand-made, and others. Among these, the lion’s share of the market is likely to be held by the machine-made segment.

Because of the distribution channel, the False Eyelashes Market has been segmented into store-based and non-store-based.

Regional Analysis

Due to the expanding technical makeup of an industry, which is leading to the rise in the purchase of false eyelashes in the country, the North American market is expected to account for the biggest revenue share of the global False Eyelashes Industry during the study period. The existence of many suppliers in the United States has helped to establish a strong foundation for the product. The expanding influence of TV and film performers, as well as social media influencers, has also fueled the demand for fake eyelashes and increased their popularity. Permanent eyelash extensions, which last two to three weeks, are a technique that has acquired a lot of traction in the region.

The fake eyelashes market in Asia-Pacific is predicted to grow at the fastest rate during the forecast period, owing to rising awareness of various eye makeup products, notably for customized & customized eye makeup products. Furthermore, the introduction of an innovative assortment of false eyelashes in the region is growing the market for false eyelashes. Increasing awareness of shifting beauty trends and the availability of new and more efficient products in India, China, South Korea, and the Philippines, among other regions, will boost the regional market throughout the projection period. Manufacturers of cosmetics and beauty goods have produced customized items to fulfill the needs of Asian women, particularly East Asian women, who are different from those of Caucasian women. 

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