According to Market Research Future (MRFR), the global agricultural colorant market is estimated to create a valuation of USD 750MN by 2019, which would further appreciate at 4.3% CAGR during the forecast period (2019 to 2024). Augmented demand for the agricultural dye from the burgeoning food & beverage industry defines the growth landscape of the market.

Agricultural Colorants Market are dyes & pigments used in agriculture products for seed treatment and crop protection. Produced naturally or synthetically, these colors also find their applications for product differentiation to avoid application errors. Over the past few years, awareness regarding various agrochemical products is rising among farmers and other end-users, which in turn drives the global agricultural colorants market significantly.

The adoption of advanced farming techniques and the availability of multi-functional products, along with the increasing demand for colorants in fertilizers & crop protection, boost market demand. Simultaneously, factors such as the rising demand for dyes in fertilizer, turf & ornamental plant, pond & lake color management, and ice melting & de-icing applications are expected to drive the growth of the market.

Moreover, increasing consumer demand for fair trade, sustainable, and organic products accelerate the market demand for organic dyes and pigments. Additionally, factors such as clean label trend that has evolved beyond ingredients are adding to the market growth. Rising consumer awareness about health & wellness and their growing interest in adopting natural color instead of synthetic color, is, in turn, creating a vast market demand for organic dyes and pigments.

Other trends that are increasing the size of the agriculture colorant market include the clean label, non-GMO colorants, gluten-free color solutions, and terms that signify ‘organic’ or safe to consume. Besides, the increasing focus on research and development to produce bio-based dyes to meet strict environmental regulations further provides opportunities to market players.

Conversely, stringent regulations against the use of synthetic colorants are projected to hamper the growth of the market. Also, the use of agricultural dyes that increases the cost of the final product is estimated to impede the market growth, restricting its applications.

Agricultural Colorant Market – Competitive Analysis:

Highly competitive, the agricultural colorant market appears to be fragmented with the presence of several well-established players. Mergers & acquisitions, collaboration, innovation, and brand reinforcement remain the key trends for leading players. Agricultural dyes manufacturers strive to develop colorant designed to have a longer life and lower total costs. The market will witness fierce competition due to the expected extensions in product & service and product innovations. 

Agricultural Colorant Market – Major Key Players:

Players leading the global agricultural colorant market, include Bayer AG (Germany), BASF SE (Germany), Clariant (Switzerland), Sensient Technologies Corporation (US), Germains Seed Technology (UK), Aakash Chemicals (US), Lanxess (Germany), Organic Dyes and Pigments (US), Chromatech Incorporated (US), Sun Chemical (US), Milliken Chemical (US), and Keystone Inc. (US), among others. 

Agricultural Colorant Market – Segments:

MRFR has segmented the report into four dynamics to widen the scope of understanding,

By Type : Dyes and Pigments.

By CategoryOrganic and Chemicals.

By ApplicationSeed Treatment Fertilizers, Ponds & Lakes Colors, Turfs & Ornamentals, and others.

By Regions: Asia Pacific, North America, Europe, and the Rest-of-the-World.

Agricultural Colorant Market – Geographical Analysis:

The North American agricultural colorant market would retain its leading position in the global market throughout the forecast period. Factors such as the extensive adoption of precision farming practices and the growing agriculture sector in the region are fostering market growth. Moreover, augmenting demand for turf & ornamental plants, alongside the presence of a large number of agrochemical companies, impacts the market growth positively. The US, with its large numbers of agrochemical companies, contributes to the growth of the regional market majorly.

The Asia Pacific agricultural colorant market is a lucratively growing market. Large production capacities in Australia & New Zealand, alongside the increasing population in rapidly developing countries such as China & India, drive regional market growth. Moreover, increasing demand for fertilizers & seed treatment colorants and the growing export of agricultural dyes & pigments propel the growth of the regional market further. Also, the colored food industry in the region, which is experiencing substantial growth over the past few years, is expected to influence the regional market growth positively. The region is projected to register the highest CAGR over the forecast period. 

The European agricultural colorant market is expected to account for a significant share, globally. Factors such as the presence of prominent players like BASF SE, Bayer AG, and Clariant, along with the extensive consumption for turf & ornamental plants, drive the growth of the regional market.

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