The global Bath Salts Industry Value is expected to grow at a strong 6.3% CAGR from 2019 to 2024, according to the latest research report from Market Research Future (MRFR). The global bath salts market is expected to touch USD 1.8 billion by 2024, according to the MRFR report.

The global bath salts market is primarily driven by the growing demand for skincare materials and the growing acceptance of multiple, different ways of achieving strong, healthy skin. Bath salts have been a widely used product historically, and are still going strong in regions where the traditions still remain and enable widespread recognition and use of bath salts. Increasing demand for bath salts from new markets in developing economies is also likely to be a major driver for the global bath salts market over the forecast period. Bath salts allow for easy and comprehensive cleaning of the skin, as the user immerses him/herself into a solution of the bath salts. This has made bath salts a popular item for women in particular, as they highly value the health and appearance of the skin. The growing spending capacity of women in developing countries is likely to be a major driver for the global bath salts market over the forecast period.

Many manufacturers in the global bath salts market have also focused on developing safer, organic, and more diverse formulations of bath salts in recent years, looking to cash in on the growing demand for the product. This has been a major motivator for the global Bath Salts Industry Value due to the growing demand for different flavors in bath salts.

Segmentation:

The global bath salt market has been segmented based on type, form, distribution channel, and region.

Based on type, the global bath salts market has been classified as Atlantic salt, crystal salt, dead sea salt, Epsom salt, and others.

Based on form, the global bath salt market has been classified as granular, powder, coarse, and others.

Based on distribution channel, the global bath salt market has been divided into store-based and non-store-based. The former is sub-segmented into supermarkets and hypermarkets, specialty stores, and others.

Regional Analysis:

Europe holds the largest share in the global bath salts market, followed by North America. Widespread awareness about and usage of bath salts in Europe is the major driver for the market in the region. Bath salts originated in Europe, with names such as Epsom salt still paying an homage to Epsom, a town in England where magnesium-rich waters were tapped into to form magnesium-based bath salts. Such longstanding traditions for bath salts have made Europe a vital regional market for bath salts. The growing demand from consumers for stress relief solutions is likely to be a major driver for the Bath Salts Industry Value in Europe.

Asia Pacific is expected to exhibit the highest growth rate in the global bath salts market over the forecast period. The growing urbanization in the region is a major factor in the bath salts market’s growth in the region, as consumers are increasingly aware about bath salts, as well as being able to afford them.

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Competitive Analysis:

Leading players in the global bath salts market include Salts & Co., Moksha Beauty, Cornish Sea Salt Co., Westlab Ltd., PDC Brands, The Kalm Co., Soothing Touch, Borghese Inc., Pretty Valley, Nesalla Bath Salt, L’Occitane en Provence, Kneipp, Shanghai Jahwa United Co. Ltd., Watson’s, and Bathclin Corp. Major players in the bath salts market are likely to focus on product development in the coming years, as the development of bath salts in various flavors is likely to be a popular strategy in most regional markets around the world. Customers prefer having an option of flavor in bath salts, so this is likely to be a popular product development strategy in the Bath Salts Industry Value over the forecast period.

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