In the technology, where entertainment will be out of the model in this faster world and TikTok crossed the record of having billions of active audience which have overcome having more than 1 billion downloads in both play store and ios store. TikTok was developed and owned by a Chinese based company Byte Dance. TikTok is the video-sharing application that makes it’s popular, which has the feature of lip-synching, skits which are funny and entertaining and various types of videos depending upon the creativity of users.


 Where the opportunity of marketing and advertising is more on TikTok. Brands can reach their audience by using TikTok and a superior level of engagement. If the brand’s videos are reached, then the brands can anticipate ROI in a period. TikTok marketing is based on ROI. 

There are many specific audiences and ad development options. If you’re using TikTok, it could be a game-changer for the targeted audience. If you attractively use TikTok, TikTok could be a game-changer for brands to target audiences. 


TikTok ads mostly target audience who are younger. If your business targets a younger audience, then TikTok is the best platform to reach the targeted audience. It is not like it should not target an older audience but the part should be lesser when compared to the younger audience as TikTok users are mostly below 30 years. Most of the viewers are also young audiences. To increase the views for your videos, you need to buy TikTok views from the reputed providers. Most of the brands don’t prefer to have a target audience as aged users. 


TikTok Ads Cost 

TikTok Ads started in 2018, and it is not successful in the beginning, and it doesn’t have heavy competition. TikTok ads start from $10 per cost per 1000 view and a minimum of $500 for a campaign. If you’re planning to run ads for low cost, then TikTok is not an apt place for advertising. 

Who Are The Active Users On TikTok?

Musically is the first video-based application later it was merged with TikTok. Mostly at the beginning, they were teens they were women’s. Later now, many older people have started using TikTok, and males have also started using TikTok. Most of the TikTok users are between 18-24. 

Running TikTok Ads 

If you’re planning to run a TikTok account and if you don’t have an idea about advertising on TikTok, you can follow the below-shared ways to advertise on TikTok. 

Creating TikTok Ads Account 

You need to signup for the TikTok account. On TikTok ads home page and click create TikTok Ad button. You might not find all features on the website as it is still it is in the beta version. Provide necessary details at the place it is required. Once you fill-up the form, the TikTok team will call you and guide you. To activate your account, it takes around 48 hours to get activated. After completing the process, this will be easier.

Creating AD Campaign

You need to go to the dashboard and choose the campaign tab and then click the create button. You need to describe the objective of the campaign, which is about your ad. By selecting whether it is a daily budget or Total budget and make sure in both the instance, the amount should not be less than $500. 

TikTok Ad Placements and Targeting 

You need to create a TikTok ad campaign, and you need to select the placement of the ad. You have the option of choosing the exact position of ads not only in TikTok. You can also place ads on other related applications like Vigo, News Republic, Buzz Video, and others. TikTok has an option of auto placements of the advertisements where the ads will be placed for best exposure. Once you choose the preferred placements of placing the ads on TikTok. You are allowed to choose 20 keywords to make an idea about the website or application, which should be related to you’re business. By using the targeting phase, you can choose the target audience for your ads. You can also choose a location, languages, gender, devices, interest, and others. 

How To Manage You TikTok Ad Duration And Goals 

You can choose the budget for the TikTok ad group you can also choose the daily budget or complete budget of your ad. $50 should be the minimum budget for the ads campaign. Depending upon your choice, you can choose how long you’re ads need to run. You can choose in terms of days or weeks when you need to run the ads on TikTok. 

Choose The Budget For Your TikTok Ads 

There are two options to use the TikTok budget that you spend. The usual option, which is known as a standard delivery option, uses the budget in a favorable way while the accelerate option uses the budget of the campaign as fast during the campaign. 

Set the Optimization Goal Of Your TikTok Ads

You can choose to optimize the metric you’re choosing to achieve in the ad campaign. By defining the goal, you define, you can optimize the clicks, impressions, and conversions. It is probable to convert the product or service. Indicate the conversion, define the conversion, and select the conversions depending upon the objective of the conversion. You need to choose the conversion and specific elements of the landing page. You need to choose the name of the conversion tracking app or specific elements of the landing page. You need to submit the link to google play. You need to begin the measuring conversions from your ad. You will be charged on the basis of the CPC basis, and it is enhanced as many clicks as possible. 

Smart Optimization

TikTok has an option of smart optimization where if you make the option ON the bidding gets on its own, it gets adjusted and optimized to augmented conversions. It is good to have a switch to smart optimization. 

Sketch Your TikTok Ad

TikTok ads can be customized depending upon the terms of look. There is a specific tool called a video creation kit, which has more than 300 options with all music and you can see ads you’re favorite music.