This guide will help you monetize, manage, and promote online content through Google Search. You could be the owner or manager of a thriving business, website owner on a dozen websites, an SEO specialist at a web agency, or just a passionate SEO enthusiast who is interested in the mechanics of Search. This guide provides a detailed overview of SEO, based on our best practices. This guide won't tell you how to rank your site on Google. While this is not the case, best practices will make it easier for search engine crawlers to index and understand your content.

Related content: A complete guide for SEO work

Search engine optimization (SEO), often refers to small changes made to certain parts of your website. These small improvements may seem like minor ones, but combined with other optimizations can make a huge difference in the user experience and ranking in organic search results. Although you're probably familiar with most of the topics, they could be difficult to understand.