“I’d never seen or heard of anything like it,” she recalls. Though she agonized over its $100 price tag, she couldn’t get the doll out of her head. While she’s bought and sold dozens of other reborns since, she still has her first.

In the more than two decades since Eldred discovered these dolls, the rise of social media has expanded the number of worldwide collectors by an order of magnitude. Today, more than 30,000 people subscribe to her YouTube channel, where videos of her cuddling, changing and talking about dolls have amassed more than 14,450,000 views.

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