The power of the World Wide Web is absolutely phenomenal. A person can easily reach out to the other side of the globe with just one touch. Everything is almost at the tip of our fingertips. As a result, even small enterprises use web-based technologies as a marketing tool, through the integration of New Media. It can access an extensive number of prospective consumers in a very inexpensive manner. What is more, Social Media advertising can be in a multimedia format in which the usual communication transforms into an interactive trade dialogue between the company and client.
Statistically speaking, more than 28.7% of the world population is using the World Wide Web. It grew a staggering 444.8% from the year 2000 to 2010. This evidently proves that the internet extends to a vast network of possible consumers. In contrast to print, radio, and television, or film advertising which generally require significant resources to publish information; SMM efficiently costs less than those of conventional marketing strategies.
There are several Social Media forms; this includes Internet forums, microblogging, social blogs, weblogs, wikis, videos, pictures, social bookmarking podcasts. The best part of it all, these Social Media platforms neither have membership fees nor sign-up fees. Unlike newspapers that only provide print still images; radio ads that only provide audio; television commercials that make use of animation, video audio – Social Media marketing(SMM) makes use of interactive content forms that makes it more attractive to possible clients.
Though conventional businesses may be cynical about this new trend of marketing, rest assured that when it comes to selling, promoting, or just introducing a product; SMM can spark interest, influence, guarantee even take advantage of potential consumers. After all, business is all about minimizing the cost maximizing the profit!
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