Gluten-Free Beer: Market Outlook

The evolving trend of clean label beverages and transparent products has created a remunerative growth opportunities for global gluten-free beer market. Gluten-free beer is a beer which made up of grains like sorghum, rice, millet, used as a replacement for traditional grains used for making beer i.e., hops and wheat. FDA is responsible to regulate gluten-free beer, and according to them every gluten-free beer must contain less than 20 parts per million of gluten to be labeled as gluten-free.

The United States and Europe is expected to remain legacy regions for gluten-free beer market as the number of people affected by celiac disease is increasing in this regions. With rising awareness of positive attributes of consumption of gluten-free beer, demand is set to increase in the forecasted period.

Among distribution channels, online stores segment is expected to gain traction among huge population on the back of transforming consumers preference towards e-commerce coupled with increasing per capita spending of consumers on beverages.

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Market Dynamics for Gluten-Free Beer

Beer is the most preferable alcoholic beverage consumed globally. Out of overall beer consumption, gluten-free beer accounts for tiny share due to high cost and low awareness among consumers. However, with increasing focus on proper healthcare and diagnoses is creating a future for glute-free beer market and it is expected to grow at a strong growth rate over the forecast period.

Gluten-Free products are beneficial to ease digestive symptoms, boost energy, and promotes weight loss. With increasing awareness of the benefits of gluten-free beer, demand is expected to increase in the region. Gluten-free beer is rich in protein, Vitamin B, folacin, and has over 50% more carbon content than regular beer.

Consuming a large amount of beer often gives bloating which is commonly known as a beer belly. Whereas on the other hand, gluten-free beer is proven to reduce bloating which will certainly attract many beer consumers.

A portion of the population is also considering skipping products containing gluten-free out of personal preferences and because of the dietary reason (weight loss). With increasing the number of products and alternatives to regular beer, this population will be encouraged to consume gluten-free beer. In other words, here the relationship between demand and supply works both sides, an increase in supply will increase encourage people to consume gluten-free beer and vice versa.

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Gluten-Free Beer: Market Segmentation

Based on Type, Gluten-Free Beer Market can be segmented as:

  • Non-Alcoholic Beer
  • Pale Ale Beer
  • Lager Beer
  • Craft Beer
  • Others

Based on Packaging, Gluten-Free Beer Market can be segmented as:

  • Bottles
  • Cans

Based on Distribution Channel, Gluten-Free Beer Market can be segmented as:

  • Online Store
  • Offline Store
    • Hypermarket/Supermarket
    • Bars and Restaurant
    • Liquor Store
    • Others

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Key Players of Gluten-Free Beer Market

New Belgium Brewing Company, Inc., Les Brasseurs Sans Gluten Inc., Joseph James Brewing Company, Inc., Stone Brewing Co., Ground Breaker Brewing and Gastropub, New Planet Beer Co., Brasserie De Brunehaut S.A., Omission Brewing Co., Lakefront Brewery Inc., Redbridge Beer, Whistler Brewing Company, Ipswich Ale Brewery, Dogfish Head Craft Brewery Inc., Epic Brewing Company, and Bellfield Brewery Ltd. are some of the prime players in the gluten-free beer Market.

Opportunities and Trends: Gluten-Free Beer Market

Consuming gluten-free food and beverages is now a trend in the market. As a response to this demand manufacturers are encouraged to produce more gluten-free beer. Consumers are progressing towards responsible drinking, by carefully observing the ingredients and procedure of brewing of the beer. Whereas, manufacturers for better sales of the product are moving towards responsible brewing and stocking of beer.

Recently, many small players have emerged in the beer market, as consumers are now more inclined towards small local craft brewers. This demand is boomed in the market to support small, and local producers. Another reason for this trend is that, as gluten-free beer is from a large manufacturer, more the processed that beer will be. Consumers are now refraining themselves from what is popularly known as “Chemical Contamination”.

Many manufacturers are creating awareness to enhance the consumption of gluten-free beer among the consumer. Manufacturers and bar owners are now using the gluten-free symbol in accreditation with Coeliac UK, in their product and in restaurants respectively to showcase the product they are serving. This label will help gain a large number of consumers demanding gluten-free beer.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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