Google Analytics is a web analytics service that offers basic analytics tools and statistics to optimize search engines (SEO) and marketing. It is part of Google's Google Marketing Platform and is accessible to everyone who has a Google account.
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Google Analytics is used to analyze the performance of websites and to collect information about visitors. It is a great tool for businesses to identify the top sources of traffic, assess the effectiveness of their marketing and advertising campaigns, measure achievement of their goals (such as buying and adding products to carts) find patterns and patterns in engagement, and also gather additional data about visitors, like demographics.
Small and medium-sized websites for retail typically utilize Google Analytics to obtain and examine various customer behavior data that can be used to improve marketing strategies to increase traffic to websites and increase the number of visitors.
What is the process behind Google Analytics work?
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Google Analytics can then generate custom reports that allow you to monitor and analyze information such as numbers of visitors bounce rates, the average duration of sessions, sessions by channel and goals completed, page views, and many more.
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