Google Search Console has an upgraded and new Associations page that will incorporate the current associations.
An association is a relationship between a Search console feature and a property from an additional Google service, for example, Analytics.
Related: What is Google Analytics?
The new Associations page, located in the settings menu in Search Console, supports the following types of associations:
- Google Analytics:
- Google Ads:
- YouTube channel:
- Play Console app:
- Actions Console project:
- Google Account on the Web Store:
Beginning today, it is possible to join Search Console domain properties to Google Analytics, which will give better coverage to the organic results of a search.
Related: Top 10 Google factors for SEO 2021
Google suggests using this option since it helps owners of websites get a more full picture of Search Console reports in Google Analytics.
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