There are plenty of options to choose from when it comes to choosing an eCommerce platform—from the open source Magento to Shopify, Weebly, and BigCommerce. But once you’ve chosen one, you want to make sure that you get the most out of it. To do this, it pays to bring in some extra help in the form of an experienced Magento developer. Here are 10 ways that one can elevate your business in no time flat.
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1) Enhance your Magento site's visual appearance
Achieving great visuals can be an awesome way to boost your business. However, don’t fall into the trap of thinking that you need to develop an entire design system from scratch. Thankfully, there are many ways in which you can enhance your Magento site’s visual appearance without having to reinvent it entirely. Keep reading for some awesome tips on making your website shine.
2) Improve site navigation
One of most important aspects to improving your website’s performance is also one of its most overlooked features. Navigation on your site is an absolute must, but that doesn’t mean it needs to be boring. Adding new and exciting components to your navigation menu can not only bring visual interest to your site, but can also increase conversions by making it easier for users to find what they are looking for.
3) Create smooth checkout experiences for customers
Offer customers an easy way to purchase your products with minimal hassle. By providing your customer with a one-stop shop, you can ensure a smooth purchase experience and keep them coming back for more. As a Magento developer, here are three things you can do to make sure users have a great time purchasing from your site
4) Increase conversion rates
The first thing you can do is make your website load faster. It’s not rocket science; it’s about using cache plugins and optimizing pages to load quickly. There are many guides that will show you how to speed up your website, so why not take advantage of them? Visitors will stick around longer if they don’t have to wait for your page to load! Once you have optimized your site, consider applying A/B testing techniques.
5) Create well-designed promotional campaigns
If your website does not load quickly, many people will simply leave before it has even fully loaded. This can be especially dangerous on mobile devices, where users are accustomed to faster load times. A Magento developer can set up an Apache mod_deflate module to help compress page assets and speed up load times. Deflate will also reduce bandwidth usage, which should reduce eCommerce hosting costs.
6) Ensure optimized load times for all pages
7) Ensure your site is cross-browser compatible
Older versions of IE and browsers such as Opera may not display your site as you intended. This can result in a poor customer experience, with visitors being unable to access important information. It’s also worth considering developing your site to ensure it will function well on mobile devices – over half of all web browsing now takes place on smartphones and tablets.
8) Implement omnichannel shopping experiences on your website
Before you can even think about bringing new customers to your website, you need to make sure it’s safe. PCI compliance means that your eCommerce store is equipped with adequate security measures to prevent unauthorized access, data breaches and fraudulent transactions. To be fully PCI compliant, you’ll want to use a secure merchant account, deploy up-to-date firewalls and encrypt all of your sensitive information.
9) Optimize your online store to be PCI compliant
Web security company Trustwave reported that one in five e-commerce sites are non-compliant with data protection standards, which is why it’s so important to get your online store set up right. Here are five things you need to do to make sure your site meets compliance requirements.
10) Deploy industry standard security protocols on your website
Whether you have sensitive customer data, intellectual property or other forms of proprietary information, you should make sure that your website is secured with industry standard protocols. The best way to do that is by working with an experienced web development firm. The right team will provide expertise in SEO, conversion rate optimization and much more. The result? You’ll see traffic climb while user safety remains top-of-mind.
Whether your website is powered by Magento or another eCommerce platform, there are ten common mistakes that prevent businesses from maximizing their online sales. Don’t let yours be one of them. It’s not too late to turn things around! Hire a professional Magento developer today and put your business on track for success.