You have done all the right things to build your digital agency—You have the best software tools, you have written an amazing proposal, and you have won your first big client... So why isn’t your business growing? It could be because of these common mistakes that are keeping your digital agency from growing. Don’t let this happen to you! Read on to learn about the top five mistakes keeping your digital agency from growing—and how to avoid them.
1) Not Paying Attention To Client Relationships
When you’re busy with projects for clients, it can be easy to forget that every action you take affects your client relationships. If you don’t pay attention to client needs or if you miss crucial deadlines, then your client relationships will deteriorate quickly. To protect client relationships and ensure that they grow over time, make sure your agency pays close attention to its relationship with each of its clients.
2) Failing to Nurture Prospects
High-performing agencies make their leads feel special. They give them extra attention, learn more about their businesses and build a relationship of trust before they ask for a sale. If you’re struggling to nurture prospects, it might be time to consider subscription billing software or digital invoice software that will help streamline your day-to-day tasks and can integrate with a CRM that allows you to segment leads based on behavior.
3) Ignoring Employees
When you’re a small business owner, there is no denying that you’re in charge of literally everything. With so much to do, it can be tempting to ignore your employees and keep them at arm’s length. But often times, they know exactly what needs to be done and how to get it done. As tempting as it is to control every little thing, allowing your team members to think for themselves and communicate their thoughts will help your business grow more than micromanaging ever could.
4) Ignoring Business Operations
Managing your agency’s finances and assets can seem like a distraction from your primary work. But if you don’t keep track of your business’ finances, how can you ensure you won’t go out of business? Create a system to manage your agency’s account payable, subscription billing software and digital invoice software. Treat it as essential practice in growing your company in 2017. And don’t forget about creating contracts for every new client—without these documents in place, invoices are sent without proper legal backing. Not only does it do wonders for forming solid relationships with new clients, but they also reduce payment disputes when project details aren’t clear up front.
5) Poor Knowledge Management
Knowledge management—the ability to share and leverage information among employees and departments—is a critical part of most successful business operations. Unfortunately, knowledge management is often overlooked when it comes to marketing agencies. If your agency is struggling to gain traction in clients’ operations or find new opportunities, that could be due in part to a lack of employee knowledge on your client’s business. In some cases, you might even be operating with outdated client information because your client hasn’t been tracking updates from their end.
These are just a few mistakes you can avoid if you take some time to evaluate where your agency is now. Are you ready to grow? If so, contact us for a free quote on subscription billing software, invoice software, and accounting tools. At Invoicera, we’ve helped thousands of digital agencies get on track with no obligation! Let us know how we can help you today.