With the decision made to exhibit and the are you the one streaming of the event narrowed down, the next step is to establish a trade show budget. You should remember that your participation in a trade show takes investment of both money and staff.

One way, when developing a trade show budget is to look at the objectives you want to obtain and then work out how much has to be spent to achieve those objectives. Of course, you can look at the previous year's trade show costs and increase it by a certain percentage. It really comes down to the number of key buying visitors you expect to see during the days of the show and how many conversions you expect to make.

When setting your budget you need to cover the following expenses:

Space costs:

Depending on the industry and popularity of the trade show, costs such as booth space can vary considerably. Of course, extremely large shows command the most money and package deals are the most economical way to participate in a trade show.

Booth fabrication and other trade show costs:

These include design and construction costs as well as insurance. In addition, there's shipping, installation and dismantling costs, which have to be included in any budget. Transportation is a very important aspect of your participation in a trade show and can amount to a substantial amount of money Trade show services and Exhibit accessories:

The trade show management should provide you with an official exhibitor's kit, which contains information, prices and the necessary forms for ordering ancillary products and services for your exhibit.

For example: electrical service; floor coverings; badges, extra tables and chairs; furniture; photographers; telephones, booth cleaning etc. You should order in advance and take advantage of any discounted prices. If required there's also: plumbing, refrigeration, gas, compressed air and water trade show costs.

Insurance:

As an exhibitor, you are obliged in your budget to allow for protection and your legal liability against accidental injury or damage. You need to be covered against compensation; claimants' costs and legal expenses due to injury or damage occurring in connection with your attendance at an event. Cover can also include cover in the event of cancellation.

You should arrange for adequate insurance coverage for your products and displays in case your displays are broken, or mysteriously vanish during transportation, while in the custody of your shipping carrier or while at the show.