Overview

The global user experience (UX) research software market is projected to grow at a CAGR of 4.2% during the forecast period, 2020–2026.

Regional Analysis

The geographic analysis of the user experience (UX) research software market has been conducted for North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.

North America is the largest contributor to the User Experience (UX) Research Software Market. The regional market comprises the US, Canada, and Mexico. According to MRFR analysis, the US is expected to account for the highest market share, followed by Canada and Mexico. Some of the factors responsible for the market's growth include an increase in online commerce business with the increasing need for UX analytics and growth in mobile marketing across industry verticals. Moreover, the presence of established players such as UserTesting, Lookback, UserZoom, Userlytics, TryMyUI, Techsmith, and User Interviews is one of the factors driving the growth of the user experience (UX) research software market in this region.

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Europe has been segmented into the UK, France, Germany, Italy, Russia, and the rest of Europe. According to MRFR analysis, the UK is expected to gain the highest market share, followed by Germany, France, and the rest of Europe. The increase in the usage of user experience and social media platform solutions is one of the factors responsible for market growth. Furthermore, numerous businesses are employee-centric and provide flexible work options for their employees. The increase in the number of Internet users boosts the growth of the European user experience (UX) research software market during the study period.

The increasing number of social media platforms, the rising adoption of mobile marketing for the promotion of products and services, and advancements in digital platforms are the main factors driving the growth of the user experience (UX) research software market in Asia-Pacific. Furthermore, the increasing purchasing power of the middle-class population is also expected to play a major role in driving the regional market growth. Moreover, the many key user experience (UX) research software vendors based in the US and the UK are seeking to expand their business in Asia-Pacific. The adoption of cloud technology is high in Asia-Pacific, and thus the demand for cloud-based solutions software market is likely to be high in this region.

The market for user experience (UX) research software in the Middle East & Africa is expected to witness significant growth. It is estimated to reach USD 11.65 million by 2030 with a compound annual growth rate (CAGR) of 16.6% during the forecast period, 2020–2030. The user experience (UX) research software market in Middle East & Africa is analyzed further based on the markets in GCC Countries, South Africa, Turkey, Israel, Egypt, and the rest of the Middle East & Africa. Due to the increasing use of online networking platforms and the rising adoption of developed technologies such as IoT and AI.

South America is segmented into Brazil, Argentina, and the Rest of South America. In 2019, Brazil dominated the regional market with a share of USD 1.1 million. The growth of the user experience (UX) research software market in South America is low compared to other regions. However, the regional market is expected to show significant growth during the forecast period due to the increasing demand for UX software to inspect consumer behavior.

Competitive Analysis

The key players of the global user experience (UX) research software market include UserTesting (US), Qualtrics (US), Hotjar (Malta), Lookback (California), UserZoom (London), Validately (New York), Userlytics (California), UsabilityHub (Victoria), TryMyUI (California), Woopra (San Francisco, CA), Usabilla (Amsterdam), TechSmith (US), and User Interviews (New York).

Segmental Analysis

The global user experience (UX) research software market is segmented based on type and application.

Based on type, the user experience (UX) research software market has been segmented into cloud and on-premises.

Based on application, the user experience (UX) research software market has been segmented into large enterprises and SMEs.

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User Experience Research Software Market Research Report: Information by Technology (Hall Effect, Magneto Resistive, Variable Reluctance), By Application (Automotive, Industrial, Aerospace & Defense, Consumer Electronics) and Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America)—Forecast till 2030

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