The growing awareness for a healthy lifestyle has made people more conscious about their dietary intake and meal plans, thus, increasing the number of recipe app downloads for maintaining nutritional balance. Rise in prevalence of chronic and non-chronic illnesses in global population due to the sedentary lifestyle is causing concerns. The U.S. Department of Health & Human Services states that at any given time in a year, 6 out of 10 Americans have a chronic illness which has burdened the country with an annual expenditure of US$ 3.5 trillion on health care. This growing burden of illnesses is creating awareness for healthy lifestyle and eating habits. Diet plays a vital role in maintaining the physical and mental health of people, however, many of them find it difficult to properly plan their meals and cook tasty recipes using healthy products. To overcome these difficulties, people are downloading recipe apps which assists in creating customized meal plans, find recipes, make grocery lists and other activities. For instance, the MyFitnessPal app of Under Armour, Inc. assists its users by tracking their meals and physical activity and provides a list of recipes with ideal calorie intake. In similar instance, the recipe app of Chefling, Inc. provides its users with customized meal plans and assists them in pantry management by tracking the ingredients and automatically creating shopping lists. The growing popularity of vegan diet for reducing risk of heart disease, managing diabetes and losing weight is encouraging market players to launch recipe apps dedicated for vegan people. For instance, Viva launched a recipe vegan recipe app ‘30 Day Vegan’ in January 2019 which assists users in meal planning and recipe searching. Thus, the growing awareness for healthy eating habits amidst the growing number of sick people is driving the demand in global recipe apps market.

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Some of the players operating in the recipe apps market are AISLE AHEAD Inc. (BigOven), Allrecipes.com, BuzzFeed’s (Tasty), Cookpad Inc., Cookmate, Epicurious, FORKS OVER KNIVES, LLC, Glo Bakery Corporation (Oh She Glows), Immediate Media Company Limited (BBC Good Food), Kitchen Stories, Le Creuset South Africa, SAMSUNG (Whisk), SIDE CHEF, Weber-Stephen Products (HK) Ltd. and Yummly amongst others.

Market players are integrating smart technologies in their offerings which provides personalized recommendations of meals and recipes, thus, creating enriching and engaging experience for app users resulting in increased user retention rates. For instance, Recipebook.io app launched in 2017 is the first platform to use artificial intelligence, deep learning and computer vision for recipe recommendation. The snap n cook feature of this app enables users to click images of an ingredient and then the artificial intelligence algorithm of this app analyses the image and recommends relevant recipes. Owing to this, the app has gained 4 million downloads across 104 countries. In similar instance, the Yummly app uses food genome and food intelligence technology to analyse the recipes and its ingredients and then recommends the relevant recipes to its users based on their diets, allergies, tastes, and other factors. This integration of advanced technologies for personalized recommendations is anticipated to propel the growth of global recipe apps market in forecast years.

The recent outbreak of COVID-19 pandemic has disrupted ecosystems across the globe resulting in partial or full lockdowns imposed for arresting the spread of infection. Amidst these lockdowns people are restrained from leaving their homes and restaurants are shut forcing the people to fulfil their food cravings at home itself. Also, there has been reported cases of COVID-19 transmission through food delivery which has caused hesitation amongst people for ordering food from outside. This has increased downloads of recipe apps as high number of people are cooking meals either as a hobby or need. For instance, Michael Haase, founder of Plant Jammer recipe app, stated in a press release of May 2020 that the download rate of their app has tripled since coronavirus outbreak to 5,000 downloads per day. Thus, the COVID-19 pandemic is anticipated to positively impact the growth of global recipe app market. The global recipe apps market is anticipated to witness a compound annual growth rate of 16% over the next eight years. The study analyses the market in terms of revenue across all the major regions, which have been bifurcated into countries. The report provides both, qualitative and quantitative research of recipe apps market, as well as provides comprehensive insights and development methods adopted by the key contenders. The report also offers extensive research on the key players in this market and details on the competitiveness of these players. Key business strategies such as mergers and acquisitions (M&A), affiliations, collaborations, and contracts adopted by these major market participants are also recognized and analyzed in the report. For each company, the report studies their global presence, competitors, service offerings and specification amongst others.

Key Findings:

  • The global recipe apps market is anticipated to witness a compound annual growth rate of 16% over the next eight years.
  • The rapid pace of globalization is connecting people from across borders, thus, making them more intrigued in various cultures especially cuisines. This attraction towards various cultures is encouraging people to use recipe apps for exploring different cuisines.
  • Recent outbreak of COVID-19 pandemic has accelerated the growth of recipe apps market as people are restraining themselves from dining at restaurants to avoid infection.
  • Inclination of new age tech savvy populations towards digital technologies to perform daily activities is driving the share of grocery list offering due to elimination of manual hassle.
  • The increasing number of food bloggers, who adopt this profession for lucrative income, is driving their share in global recipe app market
  • North America held the highest market share in global recipe apps market in 2018. Asia Pacific is expected to register the highest growth rate over the period of next eight years owing to the rise in adoption across hospitality industry to cater flourishing tourism in the region. The major platforms used are iOS and Andriod.
  • Some of the players operating in the recipe apps market are AISLE AHEAD Inc. (BigOven), Allrecipes.com, BuzzFeed’s (Tasty), Cookpad Inc., Cookmate, Epicurious, FORKS OVER KNIVES, LLC, Glo Bakery Corporation (Oh She Glows), Immediate Media Company Limited (BBC Good Food), Kitchen Stories, Le Creuset South Africa, SAMSUNG (Whisk), SIDE CHEF, Weber-Stephen Products (HK) Ltd. and Yummly amongst others.

Global Recipe Apps Market:

By Operating System

  • iOS
  • Android
  • Others

By Device

  • Tablet
  • Laptop
  • Desktop

By Offerings

  • Recipes
  • Meal Plans, Organize Recipes and add/find recipes
  • Grocery Lists
  • Photos
  • Videos
  • Collections
  • Ratings & Reviews
  • Others

By End User

  • Budding Cook
  • Home Cook
  • Food Bloggers

By Geography

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

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