Recent Updates
  • Jet Blue Case
    This paper evaluates Jet Blue, a successful airline that adopted a low-cost approach and differentiation strategy since its inception in 1998. All the sources chosen had a score of 40-45 on CRAAP assessment which indicates they are all appropriate. A winter storm that occurred on Valentine’s Day in 2007 caused the airline to incur massive losses, face negative publicity, and experience...
    0 Comments 0 Shares
More Stories