Difference between SEO and SEM This infographic from iTrobes explains the difference between Search engine marketing and search engine optimization. If you’re fresher to the digital marketing world, you might think about what these terms mean and how they differ. The first – and most obvious – contrast is that they stand for different things. The full state of SEO is Search Engine Optimisation, and SEM stands for Search Engine Marketing. These are both ways to get your website on search engine results pages (SERPs), the difference between SEO and SEM is that one is a subset of the other. To know our digital marketing services connect with us now! https://www.itrobes.com/difference-between-seo-and-sem/