Guide to Technographics and the Data It Offers Technographics Data is only as useful as the insight you can extract from it, though. There are often many ways to break down the same data sets to get new information. This article will give you a walkthrough of the importance of Big data and Technographics. Data collection and analysis have always played a large role in business. With the advancement of cloud technology and “big data,” that role is growing. Firms are switching more and more towards centralized data collection. Using all of the data that comes into your business to your advantage is essential to competition. That means the use of effective CRM systems to keep all that data in one place is a boon for a modern business. That data then needs to be analysed and reported in a way that can be easily digested. Combining big data and AI technology has made the categorization of this data easier than ever before. Data is only as useful as the insight you can extract from it, though. There are often many ways to break down the same customer data sets to get new information. Technographics is just one part of the wider picture of big data. The Role of Big Data - Big data is the collective term for ideas like cloud technology, central records management, and software analytics. These relatively new technologies allow businesses to crunch numbers in seconds that would have taken human analysts weeks. Software solutions are particularly good at spotting patterns in large data sets. All your customer data information, demographics, buying habits, etc. is fed in. Then you can easily segment this data and identify relative trends. This has proven to be very useful in fields like digital marketing. For more such updates, check Out recent Martech Cube guest blogs. https://www.martechcube.com/a-brief-guide-to-technographics-and-the-data-it-offers/