Introduction

The IT industry needs optimal efficiency in its enterprise, which is not an easy task. Traditional practices are still in use, but they are not beneficial as they can slow down the process considerably. So, here comes ServiceNow into view, which has become a complete packed solution for IT Industries. ServiceNow is a digital service that provides cloud platforms at the enterprise level to organizations. ServiceNow automates cloud-based operations and daily work tasks. It is also seen that Businesses who started using ServiceNow showed a big difference in their overall improvements and returns. There are other alternatives, too, such as Microsoft, IBM, SAP, Broadcom, etc. But still, ServiceNow is becoming one of the most used platforms by organizations. There can be several reasons to choose ServiceNow for their work. 

This article will discuss ServiceNow, its features, how to use it effectively, the products, and much more. 

What is ServiceNow?

ServiceNow is software based on the cloud, providing IT services for automating business tasks and their management. ServiceNow is developed to create the workflow for enterprises and automate various processes approved by ITIL principles (Information Technology Infrastructure Library). ServiceNow allows you to customize itself based on your requirements. ServiceNow uses Machine Learning technology to automate the processes and create workflows. 

Why use ServiceNow?

There are various reasons for using ServiceNow. Some of the reasons are as follows:

• ServiceNow allows its employees, stakeholders, and customers to modify the platform for their specific operations and workflows. 
• It helps enterprises make a leap and come out of the crowd by providing service levels that will improve their workflow and automate tasks. 
• ServiceNow helps create a structured work environment pattern and smoothens business processes with its artificial intelligence. 
• Various customer dealing organizations can get better from this ServiceNow by providing a customer-friendly self-service portal where they can easily get what they want. 

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Key Features of ServiceNow

• In this section, we will talk about some key features of ServiceNow:
  • ServiceNow enables instance-based implementation.
  • You can easily track assets in ServiceNow.
  • The approval process can be controlled.
  • Its activity dashboard can be used to track the activities. 
  • The improved operational tracking helps to track the operations performed.
  • It doesn’t require much or complex configurations to get started with an enterprise.
  • ServiceNow provides better customer support with negligible maintenance costs. 
  • You can visualize the real-time analysis of your processes. 
  • ServiceNow security gives confidentiality and integrity of data. 
  • You can easily customize the settings of ServiceNow based on your requirements. 

History of ServiceNow 

ServiceNow was founded in 2003 by Fred Luddy. When he founded ServiceNow, he was the former CTO of Peregrine Systems and Remedy Corporation. The headquarters of this company was in San Diego. 

In 2006, the company was named ServiceNow, and it opened its first office in Silicon Valley in 2007. 

In 2011, it partnered with Accenture and had 275 employees in its offices from several locations such as Chicago, San Diego, Atlanta, New York, London, and Frankfurt. 

In 2012, ServiceNow launched its IPO with a $210 Million valuation.