Packaging design is an important part of modern commodity marketing. The pros and cons of packaging boxes are directly related to the value of commodities in market circulation.

Good product packaging design can correctly convey the connotation of the product itself and produce psychological and emotional communication with consumers. The good packaging design should also carry forward national characteristics, keep pace with the times, and stimulate consumers' desire to buy. As the face of the product, a good packaging design can convey 7 product concepts.

1. Safety concept: Ensuring the safety of products and consumers is the most fundamental starting point for packaging design. When designing product packaging, consider the safety protection measures for storage, transportation, exhibition, carrying and use according to the attributes of the product. Different products require different packaging materials.

2. Promotion concept: In the process of consumer open-shelves shopping, product packaging naturally acts as a silent advertisement or silent salesman. If the product packaging design can attract the attention of consumers and fully stimulate their desire to buy, then the packaging design truly reflects the concept of promotion.

3. Production concept: The packaging design must consider whether the design can achieve accurate, fast, and mass production while ensuring a beautiful shape. When designing commodity packaging, appropriate packaging materials should be selected according to the attributes, use-value, and consumer groups of the commodity, and strive to unify the form and content.

4. Humanized concept: Excellent packaging design must adapt to the storage, transportation, exhibition and sales of goods, as well as the carrying and opening of consumers.

5. Artistic concept: Excellent packaging design must have perfect artistry. Packaging is the art of directly beautifying products. Goods with exquisite packaging and high artistic appreciation value are more likely to stand out from the pile of goods, giving people a beautiful enjoyment.

6. Environmental protection concept: The awareness of environmental protection in modern society has become the consensus of most countries in the world. Only product packaging design that does not pollute the environment and harm human health can become the ultimate choice of consumers.

7. The concept of visual communication: The essential feature of visual communication is that it is simple and clear. Too much-modified content will only cause mutual interference. In the process of product packaging design, unnecessary visual elements should be removed as much as possible, and the visual theme should be strengthened to find the most creative and expressive visual communication method.

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