If you are looking for a beginner's guide to keyword search volume, you are on the right blog. Keyword search volume is valuable for both SEO and PPC optimization tool. Whether you want to drive more traffic to your website or want more customers to buy your products, you must not play around with keyword search volume.
This blog will discuss how you can undergo keyword search volume, including everything you need to understand about connecting to more customers.
Keyword Search Volume; What is it?
Consider keyword search volume as the number of queries for a particular keyword. What does this mean? It means measuring the number of times people search for your specific keyword within a specific time.
The purpose of getting the search volume for a particular keyword is to find out how many times people search for the keyword and if it is worth using as part of their SEO and PPC strategies. Part of what keyword search volume gives is how competitive a particular keyword is. Conventionally, keywords with high search volumes are highly competitive, and for a beginner, it may be difficult to penetrate the market.
What are Keywords?
Keywords connect you to your potential customers. Consider keywords as the queries your potential customers type into search boxes on search engines.
Take a look at it from this angle, if you are want to eat a cookie, and you want to get it from an online store; all you have to do is to search for something related to cookie such as "cookie stores" on your search engine, and you will have various options of stores you can patronize.
When your potential customers search for terms on search engines like Google, Google uses its bot to link them with websites whose niche is in that area. The terms they search for are what we call keywords.
Your duty as a website owner of a particular niche is to make sure you use this set of keywords to set up the content on your website. It will help you rank high when your potential customers search for something related to your website, perhaps the service you provide or the product you sell.
How to Discover Keywords
One of the stages beginner bloggers or website owners make mistakes when it comes to keywords is cutting corners. Most times, they claim they already have their desired keyword in mind. However, what they have in mind and what their customers are looking for are two different things. They will never get results that way.
The most important thing before implementing keywords within the content of your website is to find out what your customers are looking for, and this is where keyword research comes in.
What is Keyword Research?
The only way to find out the keywords your potential customers are looking for is to do keyword research. It is the process of searching for the best keywords that will connect you to your customers.
How do you achieve this? By using keyword research tools.
There are various keyword research tools that you can explore. While some are free, others are paid tools. However, as a beginner blogger or website owner, the advice is to start with the free tools, especially if you are tight on budget.
Some free keyword research tools include;
- Google Keyword Planner
- Google Trends
- Keyword Sheeter
- Google Search Console
Some other keyword research tools are free, but you might need to upgrade to a premium plan to access their full functionality. Examples are;
- SEMrush keyword research tool
Use any of the above keyword research tools to discover new keyword ideas. All you have to do is navigate to their search bars and type in your head keyword. You will find full details of how you can do this on some of our other blog content.
How to Get Keyword Search Volume
If you are working with Google Keyword Planner, it is pretty easy to get the search volume for each of the keywords you've just discovered.
The first thing you should do is to go to your result page and filter your results as much as possible. It means you should remove the keywords you do not want to use or not relate directly to what you are looking for. The truth is that you will discover tonnes of new keywords, but it is not all that will be useful to you. Filter them properly.
After that, proceed to each of the keywords to analyze them one after the other. This stage is where you will find out the search volume of each keyword over a particular time. You will also notice how competitive the keywords are and whether you can include them in your content.
The advice for new bloggers or beginner website owners is to focus on long-tail keywords with low search volume and low competition. The reason is that using keywords with high competition and high search volumes will not get you to rank properly on search engine pages. You will have to compete with websites that have already built authorities in your niche over time. You don't stand a chance, and search engines may not include your website on the first page of search engines.
Focusing on more specific long-tail keywords will get you more conversions, and you are more likely to be ranked on the first page of search engine pages for the long-tail keywords. Although they have low search volume, they will give you better results. As you proceed in your journey with SEO and PPC, you will likely build authority over time, and you can then compete with the keywords with high search volumes.
As a beginner blogger or website owner, you must know how to use keyword search volumes to analyze your choice of keywords for your website content.
You must first understand that you have to discover new keyword ideas by doing keyword research using keyword research tools. There are various tools for keyword research, including the free and the paid ones. For beginner bloggers, you should focus on the free ones.
Do proper keyword research and then proceed to analyze each keyword to find out their search volumes. You should always focus on long-tail keywords with low search volume because they will earn you more results as a beginner blogger. If you are yet to read this blog, read it to find out the details.