Search engine optimization is the process by which your web pages are optimized to rank highly in search engines. You want your content to appear first in search engine results for keywords that relate to your product/services. SEO refers to attracting quality traffic.

Related contentHow to do Effective SEO in 2021

A digital presence is vital to any inbound strategy. Effective SEO strategies are a great way to boost your website's visibility, increase organic traffic, attract new customers, and improve your business.

Our State of Content Marketing Report shows that SEO continues to be one of the most successful digital marketing strategies. But implementing an SEO strategy is only the start. Monitoring the results is another important step. This guide will provide information on the main metrics that marketers can use when measuring SEO performance.