Over two billion apps have been downloaded, and TikTok has 800 million users. When the TikTok first came out, most marketers debated whether it would survive and if it was still relevant. The Chinese video app has gained a lot of traction lately.

It's still relatively easy to grow your account organically thanks to the growth of the app compared to other social networks like Instagram. Having a clear message, persevering for as long as you can, and using proven strategies will still give you a chance to reach a large audience.

#1. Understand TikTok 

While TikTok is growing fast across a wide range of age groups and demographic groups, the most popular content is still generic. Consider addressing everyday issues, rather than producing niche content, for the broad mass of people. TikTok enables users to tell stories creatively through its stories.

TikTok will do the job for you, whether you're just using it for fun, to promote your business, or to build your personal brand. People are likely to respond positively to issues that concern the broad masses. At the end of your TikTok video, you should focus on solving the problem you initially addressed.

#2. Getting Your Attention

On TikTok, you may even see a number that's lower than eight seconds. TikTok success is essentially made or broken in the first few seconds of your video. You'll have more success making your TikTok video engaging if you grab the viewer's attention immediately. If you are seeking the attention of the audience, you can buy TikTok views that show the visibility of your video. The first two seconds of your speech in TikTok will define you for the rest of your life. 

You should start your TikTok videos with a bang whenever possible: a weird moment, a provocative question, and an image that attracts attention.

#3. Get Your Audience Interest

It's not uncommon for social media users to follow your instructions. Your audience can do you a favor if you deliver good content by liking, commenting, or sharing your videos. Your engagement rate in TikTok is equally essential to virality as the watch time and rewatches rate. You have a greater chance of being featured on the For You page when more people like, comment, and share your videos.

#4. Short Videos Are Best 

Video length on TikTok is limited to 60 seconds. In reality, many viral TikTok posts are concise. In comparison to other content, 60 seconds may seem short. The reality is that merely telling an intriguing story, attracting attention, delivering value, and getting followers are more than enough to gain fans.

It doesn't mean that you should post TikTok videos longer than 60 seconds due to the maximum time constraints. Don't go for 30-second videos. Go for 20- to 30-second videos and deliver immense value. Incorporate more rewatches. Most viewers in TikTok don't watch 60-second videos continuously. However, if your TikTok video is funny, engaging, or valuable and only lasts 20 seconds, people may revisit it or even share it.

#5. Make In-App Content 

Content creation on TikTok is actually straightforward despite new users having trouble finding their way around. In order to create captivating TikTok videos, you don't need any video editing experience or tools since the app provides you with a wealth of tools. To promote native content, TikTok uses content created without expensive cameras or videography tools.

It is recommended that you use a regular camera for your video editing rather than a digital camera. Furthermore, it would be a good idea to learn how to create native content within the TikTok app rather than using expensive apps. Use your smartphone instead of expensive tools and spend a few minutes learning how to create native content within the TikTok app. 

#6. Have Fun, Be Authentic 

Whether you work in social media or you are looking to build a following on TikTok, it's always about what the people want. It's a golden opportunity to get into TikTok if you're looking to build an audience (especially one between the ages of 16 and 30). You are unlikely to achieve viral success if you do not enjoy the content creation process. Passion is the key to success in anything you do in life.