One particularly fanatical Reborn doll collector in Britain, Kerrie Williams, made headlines after spending £20,000 (roughly $30,246) on seven such artificial babies, and then pampering them with clothes and toys and a $1,500 stroller，It's not cheap at all. She’s biological mother to two living humans as well, who are reportedly jealous of the attention she lavishes on her vinyl babies. But like many collectors, her interest in the dolls stems from personal tragedy–a miscarriage caused her to “hit rock bottom,” as she told the Daily Mail. “I hoped the [Reborn] baby could replace the child we had lost,” Williams said, “but instead my family said Owen was weird.”

But in other cases, collectors simply enjoy playing mother to the dolls. As one collector told ABC, “I take them out to the park, if I’m walking the dog, and maybe put it in its stroller, or put it in its sling, or hold it in a blanket, and people do think it’s real.”

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