If your job is related to digital marketing, chances are you must have heard of SEO unless you were living under a rock until now. Whether you need essay help or hire an essay writer, everything is available on the web. All you have to do is type the keyword on the search box and get the relevant results on the SERPs. In fact, 68% of online experience begins with a search engine. Google is said to generate 3.5 billion searches each day, and the volume of searches grows by about 10% every year.In short, for an online business to succeed, it should appear in the Google SERPs. And that is possible through SEO. Still, sounds confusing? Well, here are the six major ways SEO plays an integral role in digital marketing.1. Improves the online visibility of your business

Implementing SEO in your marketing strategy means you will be marketing your business to thousands of people. Every second, 67,000 people conduct an online search. Traditional marketing strategies market your business to a limited population. SEO, on the contrary, makes your online

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available to an expansive user base. This gives you a higher chance of attracting potential customers and earning more conversions. The lack of SEO may make it almost impossible for your target audience to even know that your business exists.

What does online visibility mean to a business?

Online visibility is the overall presence of your brand in the general consumer environment. How do you expect your target audience to find you if your business isn’t seen online? SEO can bring your business name in front of thousands of potential clients.

A successful online business has a considerable number of website visitors. Marketers then convert these visitors into paying customers eventually.

There are several ways an online business can use SEO to improve its online visibility. The common SEO strategies are keyword linking, using long-tail ad short-tail keywords, and interaction with followers on social media.

Clara Smith is a content creator at a reputed firm in the United States. She also provides

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