If you're looking to connect with your target audience and rank on Google, you have to create great content. How do you create text that is both entertaining and easy to read?
Meet your new writing partner Yoast SEO. It examines your writing and provides you with useful feedback. One of the aspects Yoast SEO checks is how often you employ the passive voice throughout your sentence. We advise against using the passive voice excessively!
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The passive voice check can help you write better content
The passive voice test is part of the analysis of readability. The feedback is available within the Yoast SEO meta box beneath your blog post. What we do is. We begin by tracing the sentences that contain passive voice. Then, we begin to calculate. Then, we provide you with feedback. If you have more than 10 percent of your sentences are written in active voice, then we suggest that you take action to fix it. In the majority of cases, you can simply transform your passive sentences into active ones.
Read also: Why is readability important in SEO?
Passive sentences require more cognitive effort. That is the people need more time to process and read passive sentences. We'll be honest, this is not what you're looking for. Your message should be easy to comprehend and clear. You want visitors to visit your website and read your content purchase your products or make an appointment or do whatever you're trying to achieve.