Global Marketing Automation Software Market

The GMI Research envisages that the Marketing Automation Software Market will expand at a faster rate over the forecast period. This is because of the accelerating number of OTT platforms, support in accomplishing recurring tasks, and increasing customer involvement through customized e-mails.

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Marketing Automation Software Market Dynamics

The aggravating consciousness concerned with the importance of marketing in inducing sales and customer retention and the increasing acquisition of modern trends of digital marketing, such as content marketing, data-driven promotion, and the social market, is supplementing the growth of the global marketing automation software market. In addition, the rapid digitalization of industries has further strengthened market growth. The increasing incorporation of big data and data analytics solutions with the increasing inclination towards customized advertising for better customer relationships has impelled the Marketing Automation Software Market share.

Besides this, the accelerating penetration of internet and mobile phones, and the evolving need of business to mechanize recurring market processes is stimulating the market growth. In accordance with the World Bank, in 2018, approximately 51% of the world's population used the internet via mobile phone, a computer, personal digital assistant, and digital TV. This has surged the application of social media platforms such as Instagram, Facebook, and Snapchat is thereby fuelling the market growth. However, inflated initial investment concerned with the application of the marketing mechanization technology is restraining the Marketing Automation Software Market Size.

Marketing Automation Software Market Segmentation:

Segmentation by Deployment
  • Cloud-Based
  • On-Premise
Segmentation by Application
  • Campaign Management
  • E-mail Marketing
  • In-bound Marketing
  • Lead Management
  • Mobile Application
  • Social Media Marketing
  • Others
Segmentation by End-User
  • Entertainment and Media
  • Financial Services
  • Government
  • Healthcare
  • Manufacturing
  • Retail
  • Other
Segmentation by Region:
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • RoW
    • UAE
    • Brazil
    • South Africa
    • Saudi Arabia

About GMI Research

GMI Research, a consulting and research enterprise provides acumen and reports to different enterprises to help the clients formulate judicious business policies and achieve long-term growth in the specified market domain. The large team of analysts and industrial experts from different regions offer a comprehensive solution to the client. The research report of GMI organisation offers a complete analysis about forecasts, competitive landscape, key drivers, and other market perception to help companies make planned decisions. We at our organisation try to help our clients stay ahead of others.

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