Pinterest is perfect for B2C brands that offer lifestyle products that can be easily illustrated in pictures. My feed is filled with advertisements for shoes, ab exercises recipes for meal prep, and even an Apple Watch--all that use images and not text to market the product. Pinterest thus isn't the best platform to use for, for example, complex B2B software.
In the year that ended in March, Pinterest reported 250 million users and more than 175 billion pins. It also revealed that Pinterest users can find Pinterest advertisements 1.4 times more valuable than advertisements they find on other social media platforms. This is enough reason to begin ads on its platform.
Pinterest Ads
Pinterest provides Promoted Pins, which are normal pins that advertisers can promote within the feed of users (the ads are straightforward and include an image, a short text as well as an off-site link). They blend well and don't interfere with the Pinterest user experience.
The self-service dashboard of their service simplifies getting up and running, offering basic targeting regarding gender, age geographic location as well as language and device. Additionally, you can also target users with over 250 pre-defined topics (like Toys, Travel Tips and oral Care) as well as specific keywords you choose to define. You can choose whether you'd like to appear on search result pages, browse feeds or both.
When designing a Pinterest advertisement, make sure you ensure that your image is vertical that is at least 600 pixels wide Remember that people utilize Pinterest to find new projects and ideas. If you can design an attractive and appealing advertisement that offers an opportunity to improve the user's experience, you'll be successful on Pinterest. Video ads on Pinterest are an excellent option.
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