As nations lift their COVID-19 lockdown slowly, let small firms prepare themselves to open their doors and access their products for their consumers once again. However, this kind of opening isn't the one you see reopening their stores after the holidays. It's pretty different from each other. Suppose you are one of them who are thinking of kick-starting your business after a long gap because of COVID-19. In that case, you need to worry about your company maintenance and the communication you lost with your people during this pandemic. All you need is a communication strategy that easily spreads the word to consumers across the globe.

But you are going to deal with many more than just the usual communication plan. You also need to make sure how you can adjust to the new marketing strategy. Let's delve into the article for more details. 

Why SMS campaigns are the right thing to do for your business?

Finally, you are going to reopen your store. That's good news. But the main thing that you need to do before stepping back into the business is to announce your comeback in a whole new way to your consumers. SMS messaging is the ideal way to reach your consumers. I am the reliable and quick way. With the highest open rate of 98% and click rate, using SMS messaging helps reopen after lockdown that addresses your opted-in consumers. 

It's isn't that tough either. Just send a customized SMS. You can develop a template for custom areas, pick a contact list, then send it to dispatch the campaign. SMS messages for businesses insert recipients' details into every outgoing SMS.

Additionally, outstanding clicks and open rates, there are several benefits from SMS when you seek to start your firm again.

  1. SMS is generally integrated with one-to-one conversation. It's effective for the time-sensitive details like those regarding grand reopening, mainly for those who didn't have around-the-clock Internet access. Then the character limitation makes the recipient address.
  2. You could also add call-to-action in the messages for increasing lead engagement. People are likely to enjoy one to two SMS offers monthly that involve alerts, delivery updates, notifications, and reminders. CTA is the shortcode or just a keyword that makes people interact with your firm. It's extremely helpful for every medium and small size company for best communication.
  3. Messages can automatically be sent to the contacts that are ascertained active, which saves the sender from all the expenses.
  4. Texting in business seamlessly offers the most of your four investments. Mobile messaging makes it easy to target effective leads that promote within marketing channels like telemarketing and social media. For example, you could offer behind the scenes and exclusive discounts to those who subscribed to the SMS and post them on the business's Facebook account. So, you could monitor traffic, know the audience, deliver rates, and track the significant ROI.

How could you utilize SMS for reopening stores during Covid-19?

There are several things to think about from a consumer's perspective and business perspective while reopening. Customers should feel guided, Informed, and safe. Here are a few things to watch how firms are utilizing SMS while reopening their market.

  1. Gather details

You can ask for responses or gather details about the consumers before you reopen. For example, ask something like:

  • Will you visit the store?
  • Are you thinking of following any other shopping techniques?
  • Are you curious about the reopening if we tell the safety guidelines?

With SMS, you can collect data regarding the consumers to enhance customer retention and satisfaction.

  1. Send Notifications

By SMS, you could deliver notifications about the hygiene measures, new opening hours, and other guidelines to enter the store. If you are likely to change the business? Don't you come for the reopening for consumers? Change the strategy, gather details, and utilize SMS to inform regarding opening hours, healthy measures and delivery time of their package.

  1. Start the conversation 

If you cannot reopen yet want to be in touch with the consumers, then why don't you start the conversation. It is the way of offering alternatives they could react to gathering details after you reopen. The conversation could be about what the consumers miss mostly and the services they need. You could ask about how consumers handle the crisis and the ways that your help gives them opportunities.

  1. Rewarding the consumers

You could deliver an offer like a personalized coupon then integrate it by sending vital details about reopening. You could even integrate data about consumers rewarding it by using a coupon for enhancing visitors in the store. Try to inform them regarding security and health information before you reopen your business.

  1. For emergencies 

 

Reopening can be delayed, so sending urgent details by SMS should be mandatory. It could be about the hygiene guidelines, opening hours, and more. By SMS, your business will have over 98% chance to be seen where the message can be opened in 3 minutes. SMS Messaging is ideal for urgent and critical information.

SMS templates For reopening business while Covid-19

#1 - As per Indian government regulations, Sarah is law accessing one-to-one consultations. So, schedule the consultation by messaging us or go to our site too. Reply STOP to unsubscribe.

#2 - Mahira, Coffee time here! We are opening from tomorrow for just a restricted number of shoppers in November. Look at our site to read our safety guidelines and to reserve the shopping time. Reply STOP to unsubscribe.

#3 - Hi Roshan, due to the reduced employee and new restrictions, we suggest our consumer's book treatments before 2-3 weeks if possible. 

You are just a few SMS away. 

SMS Marketing should be done perfectly by revamping your marketing materials. You can adapt them to reach your current situation. Your overall goal should be keeping your firm and consumers happy and safe during hazardous times.

You could use the help of leading SMS marketing as Guni SMS to deliver all your marketing messages through SMS notifications freely across the world. That makes your job hassle-free and you want to try to contact our 24/7 friendly customer support.