Google created the passage ranking update on the 10th of February, 2021 initially, it was available for US English SERPs only, then, it became accessible worldwide.

 

Google's Page Ranking Update is a reliable method of rating long-form content. It evaluates content to find its context and provide more relevant results to people searching for it. Google sorts passages that directly relate to what users have been searching for.

 

For example, you search on Google for "how to set up google home". At first, the top result might have been a few articles but once you have passed the ranking you'll get the result which answers the question concisely.

 

Google's Passage Ranking initiative is to aid you in finding precisely the information you're seeking. If I had to use Google's own words "by studying passages, as well as the relevance of the page as a whole it is possible to find the important information that you're searching for .

 

Here's the way to go:

 

    1. First, conduct a thorough study of your intended audience. Start by asking your self "who is your audience?", "what are they looking for?", and "Why are they searching for it? ?".
    2. Don't compromise the quality or uniqueness that the contents. Every update from Google is designed to improve the experience of searching more relevant.
    3. Make sure to write headings that contain long-tail keywords as they are essential to help Google comprehend what the meaning of content.

 

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