When it comes down to the essence, you will find two types ofi backlinks available: don't follow and dofollow. The person who reads the web page won't discern the difference between a dofollow or a nofollow backlink. The difference lies inside the code. There's a specific tag within the code source that decides the way Google and other search engines look at the backlink. This also determines the impact of that backlink to the overall impact of your SEO profile.
Dofollow Backlinks
Dofollow backlinks are among the most commonly used and most valuable kinds of a backlink used for SEO.
If you place a dofollow link on your site it tells Google it's natural meaning that the site that is targeted didn't buy the link, and you're also guaranteeing the authenticity of the content on the other end of the link.
Dofollow is merely signaling Google and various other engines "the content on the other end of this link is important and should be noted."
For instance, this link is a dofollow backlink for our friends on Internet Marketing Ninjas. The code source for this link is as follows:
Notice that there's nothing special with this link? It's a standard link. This is the reason that dofollow hyperlinks are the most used as they are the easiest to set in the first place.
Nofollow
Nofollow backlinks aren't as popular. They're also less important. They're used to instruct search engines not to consider the particular hyperlink.
According to Google's formal term of the tag nofollow is "'Nofollow' provides a way for webmasters to tell search engines 'Don't follow links on this page or 'Don't follow this specific link.'"
The HTML markup used for these links is identical to dofollow hyperlinks, but with one major distinction -- using the "rel=nofollow" tag. If we were to use a nofollow link in the example above it will look like this:
The proportion of dofollow and nofollow links that a site can have will differ. Google is looking for an appropriate mixture of both to create a balanced link profile.
The main distinction between these two kinds of links is the fact that Google emphasizes dofollow links. This implies they're ideal for SEO. Links that are not dofollow, on the contrary, are omitted by Google's algorithm in most instances. They're therefore not useful to SEO.
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