Overview

The global android STB and TV market is expected to reach USD 142,021.5 million by 2025 at a CAGR of 14.11% during the forecast period. Market Research Future (MRFR), in its report, envelops segmentation and drivers to provide a better glimpse into the market in the coming years.

The increasing per capita disposable income is one of the key factors boosting the android STB and TV market growth. Some of the major companies manufacturing STBs are also involved in the production of hybrid STBs, which can be operated as standard STBs with features of Android operating systems. These also facilitate more functionalities than traditional CATV STBs in terms of device integration. Owing to the increase in online streaming services and high-speed broadband, the sales of android TVs and STBs are increasing. However, due to the recent pandemic and changing consumer preferences, the spending on consumer electronic devices has reduced. While this has benefitted the online content streaming providers, the opportunity has been captured by the android STB manufacturers.

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Competitive Analysis

The key players of the global android STB and TV market are:

  • Android STB Market - Arris International, Coship, Evolution Digital, Humax, Kaon Media Co Ltd, Nvidia Corporation, Sagemcom, Skyworth Digital Holdings, Shenzhen SDMC Technology Co., Ltd, and Technicolor SA.
  • Android TV Market - Sony Corporation, Panasonic Corporation, Hisense, TCL Corporation, Sharp Corporation, Xiaomi Inc., Toshiba Corporation, Haier Inc., Vu Televisions, and Hitachi Ltd.

In June 2020, Evolution Digital launched an evolution device manager (eDM), a cloud-based SaaS platform, for operators to deploy their eSTREAM 4K devices. Its eDM platform offers operators a hosted platform that enables the management, administration, and control of their eSTREAM 4K devices in the field.

In May 2020, SDMC launched a new set-top box for global operators that runs on the latest Android 10 operating system. The latest version features optimizations such as improved system performance, reduced memory utilization, and updated privacy, making set-top box streaming smoother and more reliable.

In March 2020, Vu launched its Premium 4K TV range of Android televisions. The Premium 4K TV range includes TVs in three display sizes—43 inches, 50 inches, and 55 inches—and operates on Android TV 9 Pie. The TVs also feature LED-backlit display panels with 4K resolution and brightness of up to 400nits and are certified for Dolby Vision and HDR10.

 Global Android STB and TV Market: Segmentation

The global android STB and TV market growth research report is divided on the basis of type (Android STB and Android TV), distribution channel (online and offline), application (residential and commercial/enterprises), and \ region (North America, Europe, Asia-Pacific, and the rest of the world).

The increasing popularity of high-definition television channels has set a new benchmark for the future of entertainment as the industry is inclined towards ultra-high definition (UHD) channels. This is expected to subsequently drive the growth of the market for television sets and high-speed internet providers. Thus, the proliferation of HD channels is expected to drive the growth of the global android STB and TV market during the forecast period. The rising adoption of video streaming is becoming a key factor driving the android TV market as the users can view their content on-demand and without any additional costs. Increasing the availability of high-speed mobile Internet and broadband for watching free and on-demand video content is one of the major factors contributing to market growth.

Regional Classification

According to the research, the global android STB and TV market are separated into North America, Europe, Asia Pacific, and the rest of the globe. During the estimated timeframe, the market share of Android STBs and TVs in North America is expected to grow at a high rate. A few of the main factors assessing the development of the regional market include the rising popularity of Ultra-High Definition (UHD) devices, the advancement of UHD content, and increasing client preferences for data searches via premium service OTT platforms like Netflix and HBO Now. Because of the increased interest in over-the-top (OTT) and IPTV platforms, especially among young people, the United States is likely to dominate the North American region.

Arris International, Coship, Evolution Digital, Humax, Kaon Media Co Ltd, Nvidia Corporation, Sagemcom, Skyworth Digital Holdings, Shenzhen SDMC Technology Co., Ltd, Technicolor SA, Sony Corporation, Panasonic Corporation, Hisense, TCL Corporation, Sharp Corporation, Xiaomi Inc., Toshiba Corporation, Haier Inc., Vu Televisions, and Hitachi Ltd are the key players operating in the global android STB and TV market.

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