Google my business is basically a free tool that is used for all types of business irrespective of size. That means whether you are running a small business or a large one, you can improve your website ranking on Google search results through this tool. With your google Maps business account, businesses can easily make their online presence by tapping into Google reviews, creating better search strategies, displaying business locations on Google maps, and so on. 

Google algorithm involves a number of ranking factors for determining search engine results. If you would like to improve your business ranking, showcase customer reviews, or look for better results from your digital marketing strategies, you first understand how Google determines its local ranking and how it is important. 

Here are the three important factors that Google takes into consideration and these are –

• Relevance: yes, this factor signifies how relevant your business is to the keywords. Does it look relevant to customers’ demands? If the answer is yes, then your business name and other important information will definitely appear in the local search result.

• Distance: If customers are looking for a nearby business within their vicinity to fulfill their demands, you can connect your Google Maps business account to google maps. It will help your business to find new customers. this strategy works the best for local businesses such as electricians, plumbers, and HVAC contractors. 

• Prominence: the more you make your presence on the social media platform, the higher will be its ranking. But it does not mean using the duplicate listing. It may create a negative impact on your business. If you want to rank your business higher in the google search result, you should make brand promotion and make your online presence prominent. 

How to rank higher on Google my business? 

1. Enter complete business data and update them regularly

You should update your google my business profile from time to time to reap maximum benefits from this platform. Make sure all information is properly displayed on the local search result and this information includes –

• Business name
• Address
• Phone number
• Website link
• Business categories
• Hours of operation

1. Ensure GMB listing on Google map

GMB listing should be automatically added to Google Maps. Those who are potential customers search may search for your business through Google maps and when you listed them properly, it will help them to find you easily. 

1. Must verify and claim your listing

You should claim your business listing. Google asks for verification during account creation or when any important information is updated or added. Verifying your business listing will make it more authentic among its competitors and thereby boost its appearance on Google search results. 

1. Must add high-quality photos

While listing your business, you can add high-quality photos to improve its ranking on Google map. Photos help to grab customers’ attention and you can receive better results from it. 

1. Set up Q&A section

Through Google my business tool, you can invite people to submit questions for your listings. These questions can be answered by both business owners and the general community. 

Therefore, these are the techniques that should be followed to rank higher on Google my business, and the best service providers shall explain these to you with ease.