TikTok is not just social media. More than that, it is a Social Connector. It developed as a new marketing platform for all businesses. TikTok has 40% of users between the age of 10 to 19. Business marketers use them as their prime target of brands, who look for the young generations attention. TikTok now only starts to explore paid offers and advertisements. They are the open-source for influencers who want to stay at top positions. 

Algorithm of TikTok

TikTok is about user-generated content. But unlike Instagram, Facebook, Twitter and other social media sites, TikTok shows less in the people you follow, more it tries to show new users they are related to your content. Based on its algorithm TikTok always shows contents based on what you like and also you are interested in. 

TikTok has four types of advertisements. Each one performs a different purpose and has a different result based on its type. 

• In-feed content

In TikTok, these are the native video ads in the For You Page displayed on a full screen, and they have an auto-playing option. There are different types of options in the In-feed ad type, and there are some possible restrictions to run at one time for advertisers.

• Brand Takeovers

These ads send the users out of the TikTok screen or make them participate in a Hashtag challenge. They displayed up to 5 sec on a full screen when users opened the app.

• Hashtag Challenges

These ads are displayed to promote a particular Branded hashtag that makes users create content based on that theme. Followers generate this content. They help to promote the original creator.

• Branded Lenses

You can use filters at any time and where you want, like Snapchat and Instagram. It will take time, depending on the longevity of your location.

• TikTok for Business

TikTok is comparatively new to this Business world. It is not as saturated as Instagram, Facebook, or Twitter. Advertising is also at a low cost because it doesn't have strong influencers yet. But few users are competing for ad placements and Sponsorships. 

Always try to use Pro versions rather than merely using the TikTok Business account. The first thing you have to do to develop your business. It will give you some useful analytics that will help you to observe your content’s performance. Business owners need to post the most interesting content. Moving forward, they need to buy TikTok followers to make their content popular at a faster rate which leads to massive engagement.

To grow your business, you have to concentrate on the following things:

• Hope to achieve your goals
• Focus on your target audience 
• Incorporate your current marketing plan
• Promoting your brands
• Make your content that people can easily find out 
• Create brand awareness for your Products 

In the 2018 Fashion brand, Guess partnered with TikTok in 2018. Users are moved to their #InmyDenim challenge page when they open the app. That will ask users to create some fun content for them. These methods will help build brand awareness, and users can interact with them on a global level. Your business was focused on a local audience,   use specific local hashtags. They will help you get an audience from your local area. 

Partnership Brands of TikTok

Important organizations have a partnership with TikTok and achieved their success are

• Chipotle
• NBA
• United Nationa IFDA
• Guess

Moving your business into digital is one strategy that helps you grow your business even if you are at the beginning stage. If your target audience is focused on youngsters, then using this platform will help you achieve your goals. You may not be famous, but you have the marketing potential, then it is the best time to start your business on TikTok.