ICO is an acronym for Initial Coin Offering that is one of the effective approaches to be carried out for fundraising. Through this, project holders would have an option to put forth their crypto-related projects in the decentralized platform, which is meant for crowdfunding. Upon making their projects live, the tokens listed will be bought by the whitelisting investors. Sound great, right? But, does it be quite possible to make your projects reach the right audience? This is the common question that would arise. The answer is yes when implementing result-driven tactics. Here, in this quick blog, let’s see a brief look at various proven ICO marketing strategies. 

ICO Marketing Strategies To Be Carried Out For Promoting Your Projects Among A Wider Investor Base

Catching the investor's attention is much indispensable while you decide to raise capital for projects. The following ICO marketing strategies are to be considered for better outcomes. Go through.

  • Content & PR Marketing

In the booming digital marketing world, content is king. Publishing blogs & articles with unique content about the projects will take your project to the next level with a better reach. Most importantly, submit press releases in the reputed submission sites. 

  • Social Media Marketing

Probably, social media channels do not support the promotion of tokens and so there is a way for marketing the projects. So, contemplate sharing project-related news or information in popular social media networks like Facebook, Twitter, LinkedIn, etc.

  • Discord Marketing

The unquestionable known fact is that Discord is gaining prominence compared to other social media platforms for the usage of professional purposes. However, Discord has a 20% more user base than social media networks. In this, one could build community and create awareness for the projects. 

Apart from the above-mentioned most promising marketing strategies, some other popular ones are listed below. 

  • Website creation
  • ICO listing
  • Video marketing
  • Influencer marketing
  • Email marketing
  • Display advertisements

Summing Up

These are the most effective & popular ICO marketing strategies. Through this, individuals can catch the attention of investors, create awareness, and raise funds for projects. For this, it would be advisory to get in touch with the ICO marketing company or agency and execute a suitable marketing campaign.