Increase Your PPC Ad Click-Through Rate With 7Search PPC Click Through Rate (or CTR) is an ideal indicator of ad-campaign performance, but you should be aware; when the volume of impressions and clicks are too low, your CTR might skyrocket, but this doesn't necessarily mean that ads are doing great; On the contrary, a very high CTR might highlight volume issues.
If you want to improvise the quality of your Google Ads campaigns, there are several...
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