Best High CPM Real Estate Ad Networks for Publishers - 7Search PPC Real Estate Ads For instance, social media and organic search results are based on how a search engine interprets the search parameters entered by a user. Any search engine that accepts user input will display a list of sponsored links at the top of the results page. The advertiser contributes a modest sum to the search engine each time that user hits a sponsored link. Because they only pay when a lead clicks on the advertisement, this is advantageous to the advertiser, in this example a real estate agent. It is more affordable to do this especially for rookie agents, leads from their real estate advertisements. Instead of paying for all online traffic, you only pay for the most pertinent traffic. And if you make a sale or attract a customer as a result of the user clicking on your advertisement, the platform's price was worthwhile because you gained the client's business. Any type of real estate company, including commercial real estate, real estate agencies, and real estate investors, can employ PPC ads. https://bit.ly/3qtlKdv